Academic Catalog 2020-2021

Slippery Rock University

Marketing, Bachelor of Science in Business Administration (BSBA) - Rock Studies

Policy for Changing to Marketing Major:

A Slippery Rock University student wishing to change their major to Marketing MUST have a minimum overall GPA of 2.5.

Program Learning Outcomes

  • Critical Thinking and Problem Solving: Students graduating with a degree in business administration will demonstrate effective critical thinking and problem-solving skills. Students will:
    • Apply critical thinking skills to analyze and interpret financial statements to judge business performance.
    • Apply critical thinking skills using quantitative techniques for problem solving and strategic decision making
  • Communication: Students graduating with a degree in business administration will demonstrate competency in oral and written communication skills. Students will:
    • Prepare in proper format and style the following documents: business report (one to two pages), business memo, research report and presentation.
    • Deliver an effective oral presentation on a business and/or professional topic.
  • Information Technology: Students will demonstrate proficiency in the use of computers and software to manage information with statistical analysis, spreadsheet, database, and other appropriate applications.

  • Ethics: Students graduating with a degree in business administration will demonstrate an understanding of the legal environment and ethical standards of business and an awareness of the implications of their behavior and actions as a business professional. Students will apply an appropriate framework for examining ethical dilemmas and be able to (1) identify ethical issues and stakeholders, (2) evaluate alternative course(s) of action, and (3) formulate an appropriate action plan.

  • Professional Proficiency: Students graduating with a degree in business administration will have acquired the necessary skills and knowledge to meet professional competencies as business professionals and global citizens. Students will:
    • Demonstrate an understanding of the history and vocabulary unique to business disciplines.
    • Demonstrate knowledge of procedures, concepts, and technical business skills through practical application (forecasting, budgeting, financial statement analyses, business plans, strategic planning).
    • Demonstrate the ability to read and interpret financial statements in the decision-making process.
    • Demonstrate effective teamwork and collaborative skills in a simulated business environment.

Related Links

Marketing, BSBA Program Page

Management and Marketing Department Page

Professional Licensure/Certification Page

If you are a Liberal Studies student, please click here for your Curriculum Guide.

Curriculum Guide

GPA Requirement

Major GPA: 2.5 or higher
Overall GPA: 2.0 or higher
Core GPA: 2.0 or higher


Rock Studies Requirements42-43
Other Basic Requirements0-3
Computer Competency0-3
Major Requirements63

* All undergraduate degree programs require a minimum of 120 credits.  Some courses meet multiple requirements, but are only counted once toward the 120 credit total required to graduate.

Rock Studies Requirements

The Rock
SUB 139University Seminar 13
ENGL 102Critical Writing3
ENGL 104Critical Reading3
Select one of the following:3-4
Quantitative Reasoning
Introduction to Applied Calculus
Calculus I
Select one of the following:3
Civil Discourse: Theory & Practice
Ethics and Civil Discourse
Civil Discourse and Democracy
Integrated Inquiry
Creative and Aesthetic Inquiry
Select 3 Credits3
Humanities Inquiry
Select 3 Credits3
Social Science Inquiry
ECON 202Principles of Microeconomics3
Natural Sciences Inquiry
SCI 101Science of Life3
Physical Sciences Inquiry
SCI 102Understanding the Physical World3
Thematic Thread
Select 12 Credits 212
Total Hours42-43

Basic Math Requirement

Check with your adviser or a current degree audit report to see if you have been exempted from this course. The credit earned in this course will not be counted toward the 120 credit hour minimum needed to earn a degree.

Complete one of the following:0-3
Meet required minimum SAT or ACT math score OR
Beginning Algebra
Total Hours0-3

Computer Competency

Demonstrate "computer competency" by one of the following:0-3
Pass Computer Competency Exam OR
Select one of the following at SRU or another post-secondary institution:
Introduction to Computing for Liberal Arts
Computer Concepts
Introduction to Computing and Programming
Technology for Wellness
Total Hours0-3

Major Requirements 

  • 32 major credits must be taken at SRU or PASSHE
  • 32 major credits must be taken at the 300 level or above
Basic Core Courses
ECON 201Principles of Macroeconomics 13
ECON 202Principles of Microeconomics 13
ECON 219Business Analytics I 13
or MGMT 219 Business Analytics I
ECON 319Business Analytics II 13
or MGMT 319 Business Analytics II
ACCT 209Financial Accounting 13
ACCT 322Business Analysis and Decision Making 13
MGMT 320Operations Management I 13
MRKT 330Principles of Marketing 13
MGMT 351Organizational Behavior 13
BUSA 303Issues in Global Business 13
or MRKT 303 Issues in Global Business
FIN 320Managerial Finance 13
BUSA 340Legal Environment of Business 13
MGMT 458Business Capstone 13
MIS 265Management Information Systems 13
Required Computer Science Course
CPSC 210Productivity Software 13
or MIS 210 Productivity Software
Required Marketing Courses
MRKT 332Business Marketing 23
MRKT 333Consumer Behavior 23
MRKT 430Marketing Research 23
MRKT 431Marketing Seminar 23
MRKT 437International Marketing 23
Business Elective
Select one of the following: 3
Sustainable Entrepreneurship and Innovation 2
Sustainable Entrepreneurship and Innovation
Sustainable Business Consulting 2
Sustainable Business Consulting
Marketing for Health Care Organizations 2
Distribution Management 2
Advertising Management 2
Retail Management 2
Professional Selling 2
E-Commerce 2
Operations Management II 2
Total Quality Management 2
Experimental 2
Internship 2
Experimental 2
Total Hours63

Co-curricular and Experiential Learning

Students are encouraged to explore additional curricular and co-curricular opportunities. There is a strong correlation between long-term student success and participation in the following types of programs and activities:

  1. International study programs (short-term, semester, and year-long)
  2. High-Impact Practice (HIP) designated classes
  3. Student clubs and organizations
  4. Internships
  5. Service-learning classes
  6. Career education and development
  7. Student leadership development
  8. Student-faculty research
  9. Volunteering
  10. Job Shadowing

Important Curriculum Guide Notes

This Curriculum Guide is provided to help SRU students and prospective students better understand their intended major curriculum. Enrolled SRU students should note that the My Rock Audit may place already-earned and/or in progress courses in different, yet valid, curriculum categories. Enrolled SRU students should use the My Rock Audit Report and materials and information provided by their faculty advisers to ensure accurate progress towards degree completion. The information on this guide is current as of the date listed. Students are responsible for curriculum requirements at the time of enrollment at the University.

PASSHE - Pennsylvania State System of Higher Education Institutions

This program is effective as of Fall 2019.
Revised 10-2019
UCC 4.9.2019 

Recommended Rock Studies Four-Year Plan

Plan of Study Grid
First Year
ENGL 102 Critical Writing 3
MATH 117 Quantitative Reasoning 3
INDS 101 FYRST Seminar * 1
SUBJ 139University Seminar 1 3
CPSC 100 Introduction to Computing for Liberal Arts (or Computer Competency Exam) 0-1
ECON 201 Principles of Macroeconomics 3
CPSC 210
Productivity Software
or Productivity Software
ENGL 104 Critical Reading 3
SCI 102 Understanding the Physical World 3
Humanities Inquiry 3
Creative & Aesthetic Inquiry 3
ECON 202 Principles of Microeconomics 3
Second Year
Select one of the following: 3
Civil Discourse: Theory & Practice  
Ethics and Civil Discourse  
Civil Discourse and Democracy  
SCI 101 Science of Life 3
ECON 219
Business Analytics I
or Business Analytics I
MIS 265 Management Information Systems 3
MRKT 330 Principles of Marketing 3
Declare a Thematic Thread 3  
Thematic Thread Requirement 3
ACCT 209 Financial Accounting 3
MGMT 320 Operations Management I 3
MGMT 351 Organizational Behavior 3
Elective 5 3
Third Year
Thematic Thread Requirement 3
ECON 319
Business Analytics II
or Business Analytics II
FIN 320 Managerial Finance 3
MRKT 332 Business Marketing 3
Elective 5 3
Thematic Thread Requirement 3
ACCT 322 Business Analysis and Decision Making 3
BUSA 303
Issues in Global Business
or Issues in Global Business
MRKT 333 Consumer Behavior 3
Elective 5 3
Fourth Year
Thematic Thread Requirement 3
BUSA 340 Legal Environment of Business 3
MRKT 430 Marketing Research 3
MRKT 437 International Marketing 3
Elective 5 3
MBA Course 2  
MGMT 458 Business Capstone 3
MRKT 431 Marketing Seminar 3
Marketing Elective 4 3
Elective 5 3
Elective 5 3
MBA Course 2  
 Total Hours**121-122

Major Code: 2343
Revised: 01.04.2021

** This document is meant to serve as a guide. Some planners may show more than 120 credits because faculty have created flexibility in choosing courses.  However, only 120 credits are required to obtain a degree. Please consult with your academic adviser and refer to your curriculum guide prior to registering for courses. This plan should be reviewed, and verified, by you and your academic adviser at least once each academic year.