Academic Catalog 2021-2022

Slippery Rock University

Marketing, Minor (for BSBA and HCAM students only)

Marketing is at the core of many decisions in a company AND it is more than selling goods or services.  It is a collection of skills that are useful in any career.  No matter what major you have, knowing who your customer is and how to communicate with that business or consumer, to solve their problems, totally depends on marketing.  No company can be successful without understanding how to address the wants and needs of their customers and a minor in marketing will help you in that role no matter what job you have.

With a marketing minor, you learn how imperative the 4Ps of marketing (product, price, promotion and placement/distribution) combine to solve customers’ problems with the right product, at the price, using the right incentive and communication (promotions), at the right place and time.

To access Minor Requirements, please view the Curriculum Guide tab.

Related Links

Marketing, Minor Program Page

Management and Marketing Department Page

Professional Licensure/Certification Page

Marketing is at the core of many decisions in a company AND it is more than selling goods or services.  It is a collection of skills that are useful in any career.  No matter what major you have, knowing who your customer is and how to communicate with that business or consumer, to solve their problems, totally depends on marketing.  No company can be successful without understanding how to address the wants and needs of their customers and a minor in marketing will help you in that role no matter what job you have.

With a marketing minor, you learn how imperative the 4Ps of marketing (product, price, promotion and placement/distribution) combine to solve customers’ problems with the right product, at the price, using the right incentive and communication (promotions), at the right place and time.

Curriculum Guide

GPA Requirement

Minor GPA: 2.0 or higher

Minor Requirements

  • Students must complete at least 6 credit hours in their minor from SRU.
  • A minimum of 6 credit hours must be upper division (courses numbered 300 and above)
  • A minor shall be no fewer than 18 credits.
Required Courses
FIN 320Managerial Finance3
MGMT 320Operations Management I3
MGMT 351Organizational Behavior3
or HCAM 360 Healthcare Organizational Dynamics
MRKT 230Principles of Marketing3
MRKT 332Business Marketing3
MRKT 333Consumer Behavior3
MRKT 437International Marketing3
Elective
Select one 300 or 400 level course:3
MRKT 300/400
MRKT 300/400 level courses
Total Hours24

Important Curriculum Guide Notes

This Curriculum Guide is provided to help SRU students and prospective students better understand their intended major curriculum. Enrolled SRU students should note that the My Rock Audit may place already-earned and/or in progress courses in different, yet valid, curriculum categories. Enrolled SRU students should use the My Rock Audit Report and materials and information provided by their faculty advisers to ensure accurate progress towards degree completion. The information on this guide is current as of the date listed. Students are responsible for curriculum requirements at the time of enrollment at the University.

PASSHE - Pennsylvania State System of Higher Education Institutions

MINOR IN MARKETING for SBUS Program Students - (51D)
This program is effective in Fall 2021
Revised 07.30.2021
UCC 04.13.2021