Strategic Communication and Media, Bachelor of Science (BS) - Concentration in Advertising
PROGRAM LEARNING OUTCOMES
Strategic COMMUNICATION and Media - ADVERTISING, BS
- Advertising Production: Students will produce appropriately targeted advertising materials in a variety of formats.
- Advertising Strategy: Students will understand the role of advertising and how advertising messages solve communication problems by informing, changing attitudes, and motivating behavioral change among an organization’s target audiences.
- Advertising Campaigns: Students will develop a research-based creative advertising campaign that includes strategic planning, writing creative briefs, planning, and preparing advertising copy and design and campaign evaluation.
STRATEGIC COMMUNICATION AND MEDIA DEPARTMENT, OVERALL
- Writing competency: Students will demonstrate the ability to write and present messages clearly and effectively.
- Ethics and legal issues: Students will understand ethical and legal issues facing communicators in the 21st century.
- Research and analysis: Students will demonstrate the ability to design and implement research studies and critically analyze research data.
RELATED LINKS
Strategic Communication and Media - Advertising, BS Program Page
Strategic Communication and Media Department Page
CURRICULUM GUIDE
GPA REQUIREMENT
Major GPA: 2.0 or higher
Overall GPA: 2.0 or higher
SUMMARY*
| Code | Title | Hours |
|---|---|---|
| Rock Studies 2 Requirement | 42 | |
| Other Basic Requirements | 0-3 | |
| Computer Competency | 0-3 | |
| Major Requirements | 54 | |
| Electives | 24 | |
* All undergraduate degree programs require a minimum of 120 credits. Some courses meet multiple requirements, but are only counted once toward the 120 credit total required to graduate.
ROCK STUDIES 2 REQUIREMENTS
| Code | Title | Hours |
|---|---|---|
| The Rock | ||
| SUBJ 139 | Foundations of Academic Discovery 1 | 3 |
| ENGL 102 | Critical Writing | 3 |
| ENGL 104 | Critical Reading | 3 |
| MATH 117 | Quantitative Reasoning | 3 |
| Select one of the following: | 3 | |
| Civil Discourse: Theory & Practice | ||
| Ethics and Civil Discourse | ||
| Civil Discourse and Democracy | ||
| Subtotal | 15 | |
| Integrated Inquiry | ||
| Creative and Aesthetic Inquiry | ||
| Select 3 Credits | 3 | |
| Humanities Inquiry | ||
| Select 3 Credits | 3 | |
| Social Science Inquiry | ||
| Select 3 Credits | 3 | |
| Natural Sciences Inquiry | ||
| SCI 101 | Science of Life | 3 |
| Physical Sciences Inquiry | ||
| SCI 102 | Understanding the Physical World | 3 |
| Subtotal | 15 | |
| Thematic Thread | ||
| Select 12 Credits 2 | 12 | |
| Total Hours | 42 | |
| 1 | Course offered in multiple subjects; cannot take course in first major subject. |
| 2 | One course from each category; six credits must be 300-level or above; no more than 4 credits from one subject area; specific courses required in first major, regardless of prefix of course, cannot be used to satisfy thread requirements; any course with same prefix as first major cannot be used to satisfy thread requirements, even if it is not a course in the first major. |
Basic Math Requirement
Check with your adviser or a current degree audit report to see if you have been exempted from this course. The credit earned in this course will not be counted toward the 120 credit hour minimum needed to earn a degree.
| Code | Title | Hours |
|---|---|---|
| Complete one of the following: | 0-3 | |
Meet required minimum SAT or ACT math score OR | ||
| Beginning Algebra | ||
| Total Hours | 0-3 | |
Computer Competency
| Code | Title | Hours |
|---|---|---|
| Demonstrate "computer competency" by one of the following: | 0-3 | |
Pass Computer Competency Exam OR | ||
Select one of the following at SRU or another post-secondary institution: | ||
| Introduction to Computing for Liberal Arts | ||
| Computer Concepts | ||
| Introduction to Computing and Programming | ||
| Technology for Wellness | ||
| Total Hours | 0-3 | |
DIVERSITY, EQUITY, AND INCLUSION REQUIREMENT
Students must take and pass a course with the Diversity, Equity, and Inclusion (DEI) designation prior to graduation. Students can meet this requirement by taking any DEI - designated course in any program at any time during their undergraduate career.
MAJOR REQUIREMENTS
- 27 major credits must be taken at SRU or PASSHE
- 27 major credits must be taken at the 300 level or above
| Code | Title | Hours |
|---|---|---|
| Core Requirements | ||
| COMM 110 | Communication Concepts 1,2 | 3 |
| COMM 263 | Mass Media and Society 1 | 3 |
| COMM 310 | Communication Research Methods 1,2 | 3 |
| COMM 410 | Communication Law 1,2 | 3 |
| COMM 497 | Senior Capstone Seminar 1,2 | 3 |
| Subtotal | 15 | |
| Advertising Requirements | ||
| COMM 115 | Visual Literacy 1 | 3 |
| COMM 228 | Principles of Creative Advertising 1 | 3 |
| COMM 235 | Introduction to Digital Design 1 | 3 |
| COMM 256 | Message Preparation 1 | 3 |
| MRKT 230 | Principles of Marketing | 3 |
| MRKT 334 | Advertising Management 1 | 3 |
| COMM 434 | Advertising Production 1 | 3 |
| COMM 453 | Media Project Management 1 | 3 |
| or COMM 464 | Advertising Campaigns Capstone | |
| Subtotal | 24 | |
| Electives | ||
| Select four of the following: | 12 | |
| Introduction to Digital Photography 1 | ||
| Video Production 1 | ||
| Publication Production 1 | ||
| Strategic Brand Communication 1 | ||
| Digital Imaging 1 | ||
| 2-D Design | ||
| Intermediate Studio Graphic Design | ||
| Advanced Studio Graphic Design | ||
| Senior Studio Graphic Design | ||
| Consumer Behavior | ||
| Subtotal | 12 | |
| Internship | ||
| COMM 450 | Internship 1 | 3 |
| Total Hours | 54 | |
| 1 | Course counts for 50% of Major and Major GPA |
| 2 | A grade of 'C' or higher must be earned in these courses |
| * | Some courses may require pre-requisites. Please see course descriptions to determine if there are any pre-requisites for that specific course. |
Important Curriculum Guide Notes
This Curriculum Guide is provided to help SRU students and prospective students better understand their intended major curriculum. Enrolled SRU students should note that the My Rock Audit may place already-earned and/or in progress courses in different, yet valid, curriculum categories. Enrolled SRU students should use the My Rock Audit Report and materials and information provided by their faculty advisers to ensure accurate progress towards degree completion. The information on this guide is current as of the date listed. Students are responsible for curriculum requirements at the time of enrollment at the University.
PASSHE - Pennsylvania State System of Higher Education Institutions
STRATEGIC COMMUNICATION & MEDIA- BS (2119)
Concentration in Advertising (ADVR)
This program is effective as of Summer 2022
Revision date: 04.15.2022
UCC 3.1.22
RECOMMENDED FOUR-YEAR PLAN
| First Year | ||
|---|---|---|
| Fall | Hours | |
| COMM 110 | Communication Concepts | 3 |
| COMM 263 | Mass Media and Society | 3 |
| ENGL 102 | Critical Writing | 3 |
| ESAP 101 | FYRST Seminar * | 1 |
| SUBJ 139 | Foundations of Academic Discovery 1 | 3 |
| Creative & Aesthetic Inquiry | 3 | |
| Hours | 16 | |
| Spring | ||
| Select one of the following: | 3 | |
| Civil Discourse: Theory & Practice | ||
| Ethics and Civil Discourse | ||
| Civil Discourse and Democracy | ||
| ENGL 104 | Critical Reading | 3 |
| COMM 115 | Visual Literacy | 3 |
| MATH 117 | Quantitative Reasoning | 3 |
| Humanities Inquiry | 3 | |
| Hours | 15 | |
| Second Year | ||
| Fall | ||
| COMM 235 | Introduction to Digital Design | 3 |
| Social Science Inquiry | 3 | |
| SCI 101 | Science of Life | 3 |
| Advertising Elective | 3 | |
| Elective | 3 | |
| Declare a Thematic Thread 2 | ||
| Hours | 15 | |
| Spring | ||
| COMM 235 | Introduction to Digital Design | 3 |
| COMM 256 | Message Preparation | 3 |
| SCI 102 | Understanding the Physical World | 3 |
| Thematic Thread Requirement | 3 | |
| Elective | 3 | |
| Hours | 15 | |
| Third Year | ||
| Fall | ||
| COMM 310 | Communication Research Methods | 3 |
| MRKT 230 | Principles of Marketing | 3 |
| Advertising Elective | 3 | |
| Thematic Thread Requirement | 3 | |
| Elective | 3 | |
| Hours | 15 | |
| Spring | ||
| MRKT 334 | Advertising Management | 3 |
| Advertising Elective | 3 | |
| Thematic Thread Requirement | 3 | |
| Electives | 6 | |
| Hours | 15 | |
| Fourth Year | ||
| Fall | ||
| COMM 410 | Communication Law | 3 |
| COMM 434 | Advertising Production | 3 |
| Advertising Elective | 3 | |
| Thematic Thread Requirement | 3 | |
| Electives | 3 | |
| Hours | 15 | |
| Spring | ||
| COMM 497 | Senior Capstone Seminar | 3 |
| COMM 453 or COMM 464 |
Media Project Management or Advertising Campaigns Capstone |
3 |
| Advertising Elective | 3 | |
| COMM 450 | Internship | 3 |
| Elective | 3 | |
| Hours | 15 | |
| Total Hours** | 121 | |
| 1 | Course offered in multiple subjects; cannot take course in first major subject. |
| 2 | Work with your Academic Adviser to declare a Thematic Thread by the end of your fall semester in your second year. |
| * | Students are encouraged to take ESAP 101 as a Free Elective. |
** This document is meant to serve as a guide. Some planners may show more than 120 credits because faculty have created flexibility in choosing courses. However, only 120 credits are required to obtain a degree. Please consult with your academic adviser and refer to your curriculum guide prior to registering for courses. This plan should be reviewed, and verified, by you and your academic adviser at least once each academic year.
Major Code: 2119
Concentration Code: ADVR
Revised: 05.03.2022