Academic Catalog 2020-2021

Slippery Rock University

Communication (COMM)

COMM 110 -  Communication Concepts  

An overview of basic theories concerning the communication process. Recommended as a basis for major study in the area.

Credits: 3

Term(s) Typically Offered: Offered Every Term

COMM 115 -  Visual Literacy  

A cornerstone course that involves the study of visual forms of communication with an emphasis on image-based media (newspaper, magazine, film, television, photography, informational graphics, interactive multimedia, digital games and web-based technologies). Topics include visual interpretation, visual manipulation, visual conventions, the role of visual media in cultural processes, and aesthetic appreciation.

Credits: 3

Term(s) Typically Offered: Offered Fall, Winter, & Spring

Thematic Thread(s): Arts & Popular Culture, Art & Society, Global Citizenship, Creating Art, Innovation, Entrepreneurship, and Positive Change, Transfer Thread Completion Course

COMM 120 -  Introduction to Digital Photography  

This course provides an introduction to the basic concepts of digital photography. Technical and compositional elements for the creation of quality digital photography are covered. Focus on this course is on the commercial application of photography for media production.

Credits: 3

Term(s) Typically Offered: Offered as Needed

COMM 139 -  University Seminar  

University Seminar serves as the entry point to the Slippery Rock University general education program. With its strong faculty-student interaction, the course promotes intellectual inquiry, critical and creative thinking, and academic excellence. Through varied content, the course introduces students to academic discourse and information literacy while exploring topics such as diversity and inclusion and global awareness. This course will set students along the path to becoming engaged with issues and scholarship important to a 21st century education while they learn about themselves and their place in the world.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Enrollment limited to students with a semester level of Freshman 1 or Freshman 2.
Enrollment limited to students with the ROCK STUDIES STUDENT attribute.

COMM 190 -  Experimental  

A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

COMM 195 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

COMM 198 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

COMM 200 -  Civil Discourse: Theory & Practice  

Theory and practice of promoting shared understanding and the common good through civil discourse as related to the development and presentation of oral messages. Students will be expected to develop an understanding of the principles and practices of public speechmaking that constitute civil discourse, how the First Amendment enables it, its history and role in problem-solving, and the influence of mediated discourse on democracy.

Credits: 3

Term(s) Typically Offered: Offered Every Term

COMM 201 -  Digital Imaging  

This course exposes students to the use and manipulation of electronically generated images through hands-on experience with digital cameras and scanners. Market specific imaging software is used to further enhance and manipulate imagery. Course topics include visual aesthetics, composition, image layering, photo-retouching, spatial relationships, compression techniques, digital painting, editing, color adjustment, filtering, image capture and file formatting.

Credits: 3

Enrollment limited to students with department of Strategic Comm and Media.

COMM 204 -  Environmental Communication  

In this course, students will learn about the theoretical and applied concepts that guide the discipline of environmental communication including rhetoric & discourse, media, public participation, social marketing, collaboration & conflict resolution, risk communication, and pop culture. Students will demonstrate understanding and show application of materials for successful environmental communication in a variety of protected areas and conservation settings.

Credits: 3

Term(s) Typically Offered: Offered Spring Terms Even

COMM 215 -  Small Group Communication  

Communication problems and processes in small groups. Topics include role and nature of the small group, communication structure, problem-solving techniques, and leadership.

Credits: 3

Term(s) Typically Offered: Offered Spring Terms Odd

Thematic Thread(s): Leadership Development, Transfer Thread Completion Course

COMM 217 -  Intercultural Communication  

This course is designed to create a greater understanding of communication patterns and breakdowns which occur as members of one culture group interact with those of another culture group. This course will also develop an increased awareness of particular skills and knowledge that can foster more effective intercultural communication.

Credits: 3

Term(s) Typically Offered: Offered Fall, Spring, & Summer

Thematic Thread(s): Global Citizenship, Comparative Perspectives of Justice & Society, Leadership Development, Transfer Thread Completion Course, Transnational Culture

COMM 228 -  Principles of Creative Advertising  

This course introduces students to the history, role and context of advertising and how advertising messages solve communication problems by informing, changing attitudes and motivating behavioral changes among an organization's target audiences. Students will learn fundamentals about the advertising development and execution process, including theory and strategy, copy writing, design and selection of media.

Credits: 3

Term(s) Typically Offered: Offered as Needed, Offered Spring Terms Even

Enrollment limited to students with department of Strategic Comm and Media.

COMM 231 -  Introduction to Public Relations and IMC  

This course seeks to introduce public relations students to the history, role and context of public relations, and to the process through which public relations professionals establish and maintain lines of communication between an organization and its publics. The course examines the nature of public opinion, methods of audience analysis, and message design, and engages in skill development relevant to the professional practice of public relations.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

COMM 232 -  Publication Production  

This course will be concerned with the nonverbal aspects of print communication, i.e., areas by which the communication process can be enhanced by the use of pictures, charts, graphs, white space, type faces and sizes, etc. It seeks to make students aware of the fact that print communication does not involve only words.

Credits: 3

COMM 235 -  Introduction to Digital Design  

Exposes students to the manipulation of digital images and their use in digital publication through hands-on experience with market-specific software. Course topics include visual aesthetics, composition, spatial relationships, type-faces, and file formatting.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

COMM 242 -  Journalistic Writing  

Basic course in journalistic news structuring techniques and straight news writing for print, broadcast and online news formats. Students practice and write in-class news stories utilizing basic news organization, professional journalistic writing styles, and quotation modes appropriate to different news platforms.

Prerequisite: ENGL 102C
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

COMM 247 -  Photojournalism  

Photojournalism upholds the professional standards specific to newspaper photography and the recording of news events visually.  Students will be introduced to basic photography skills and required to shoot assignments according to print standards on deadline.  The course includes issues related to the specialization of shooting sports, spot news, features and special essays.  Technical aspects of digital photography and printing for publication are also reviewed.

Credits: 3

Term(s) Typically Offered: Offered Spring Terms Odd

COMM 248 -  Interactive Multimedia 1  

An introduction to the production of written and media-based content for a variety of web-based applications. Course topics include the use of content management systems, the basics of web design and blog creation, writing for the web, making media for the web, connecting to social media and web analytics.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

COMM 254 -  Video Production  

An introduction to video production as communication media. Emphasis on the processes and technologies of single-camera production, including: (1) operation of audio and video recording equipment, and (2) development of techniques for composition, lighting, scriptwriting, storyboarding, directing, and editing.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

COMM 256 -  Message Preparation  

An introduction to message preparation for a variety of media and communication functions, including radio, television, video, podcasts, instructional media, social media, websites, and advertising.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Enrollment limited to students with department of Strategic Comm and Media.

COMM 258 -  Interactive Multimedia 2  

An introduction to the aesthetic and technical production of basic multimedia content for a variety of applications and disciplines.  Course topics include basic aesthetics of multimedia, and introduction to media coding and industry specific applications, and development of graphic, animated, and interactive media assets.

Prerequisites: COMM 235D or COMM 201D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

COMM 263 -  Mass Media and Society  

An introduction to the mass media that includes an examination of the historical development, current structure, and functions of the traditional and emerging media. The course will also explore the economic, legal, and ethical issues facing the media and introduce the interaction of the media and society, culture, and the individual.

Credits: 3

Term(s) Typically Offered: Offered Every Term

COMM 290 -  Experimental  

A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

COMM 295 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

COMM 298 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

COMM 303 -  Communication and Media Ethics  

This course will address the application of ethical standards, guidelines, and policies to situations related to media and to communication. This course is based on two fundamental premises: (1) we create the sort of person that we are through our actions and inactions, and (2) an ethical communicator is one who acts with integrity. This course will cover what constitutes communication ethics from various historical points of view, how recent ethical conflicts have arisen in media production and communication, and how to apply ethical judgments to issues and controversies.

Credits: 3

Term(s) Typically Offered: Offered Fall Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 305 -  Broadcast Journalism  

An examination of topics critical to practice of broadcast journalism, including researching, news-gathering techniques, writing, and production skills. The course will also introduce the components of the broadcasting system in America including economics, programming, regulations, and broadcast technologies.

Prerequisites: (COMM 242D or COMM 256D) and COMM 110C
D Requires minimum grade of D.
C Requires minimum grade of C.

Credits: 3

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 307 -  Social Media  

This course will provide students with a professional approach to using social media tools in their field, examining both the technological and theoretical perspectives of social media through the hands-on application of the technologies.

Prerequisite: COMM 110C
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2, Sophomore 1 or Sophomore 2 may not enroll.
Enrollment is limited to students with a program in Communication, Comm-Graphic Design(Art Major), Communication Studies, Communication, Environ Comm & Heritage Interp, Advertising, Converged Journalism, Digital Media, Integrated Marketing or Public Relations.

COMM 310 -  Communication Research Methods  

An introduction to the principles, procedures, and tools of research used in the analysis of the communication situation, including consideration of research design and statistical analysis and the identification, control, and measurement of communication variables. This course is a prerequisite or co-requisite for all upper division communication courses for majors.

Prerequisite: COMM 110D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Every Term

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 312 -  Argumentation  

A study of argumentation as a decision making process. Course focuses on theories of argument, the roles of advocates and opponents, the nature of argument building, evidence, and reasoning and argument in various contexts.

Prerequisites: COMM 200C and COMM 110C
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offerings Vary

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 314 -  Interpersonal Communication  

This is a theory-based course examining the process of communication in dyadic and group settings. Emphasis is placed upon (1) influences upon communication processes and resulting behavior and content and (2) the development of skills and skill assessment in both settings.

Credits: 3

Term(s) Typically Offered: Offered Spring Terms Odd

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 315 -  Organizational Communication  

A study of the communication behavior of persons in organizations. Considers the nature of organizations, communication structures in organizations, and the development of communication training in organizations.

Credits: 3

Term(s) Typically Offered: Offerings Vary

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 318 -  Professional Presentation  

Principles and applications of communication techniques and media for presentations and processes common to professional settings.

Credits: 3

Term(s) Typically Offered: Offerings Vary

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 332 -  Case Studies in Public Relations and Integrated Communications  

This advanced course seeks to develop critical thinking skills through the examination of audience-centered case studies. Students examine how professionals in public relations and integrated communications develop objectives that translate into communication campaigns, illustrating theoretical applications in real-life situations. The development of analytical skills, ethical guidelines, and issues of diversity in communications practice are emphasized.

Prerequisites: COMM 231D and COMM 110C
D Requires minimum grade of D.
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 333 -  Writing for Public Relations and Integrated Marketing Communication  

Course seeks to further develop the writing skills of public relations and integrated marketing communication majors. Course assignments focus on expanding students' ability to make critical decisions regarding the process of gathering necessary information, identifying objectives, and creating appropriate messages for specific target audiences.

Prerequisites: (COMM 242D or COMM 256D) and COMM 231D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 334 -  Publication Production  

The course continues to expose students to the in-depth study of electronic publication issues, it specifically deals with design and layout issues related to newspapers, annual reports and other multiple-page publications. The course covers issues related to prepares, separations, advanced topography and paper selection.

Prerequisites: (COMM 235D or COMM 232D) and COMM 110C
D Requires minimum grade of D.
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Fall Terms Even

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 335 -  Digital Animation  

An exploration of the aesthetic and technical production of animated and interactive assets for a variety of media applications. Course topics include development of raster and vector graphic elements and design and production of both simple and interactive animation for a variety of applications and disciplines.

Prerequisites: (COMM 235D or COMM 201D) and COMM 110C
D Requires minimum grade of D.
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 336 -  Media Relations and Crisis Communication  

This course focuses on two key areas of public relations and crisis communication. During the first half of the semester, this course will explore how the news media works and how PR practitioners establish and maintain positive relationships with the news media. This course will explain the role of the news media in message dissemination and how to effectively work with reporters. During the second half of the semester, students will build on their media relations knowledge and explore issues and crisis management - before, during and after a crisis. Students will learn common crisis response strategies to address many organizational audiences through well-known case studies. Emphasis will be placed on practical application of crisis communication theory.

Prerequisites: COMM 110C and COMM 231C
C Requires minimum grade of C.

Credits: 3

Enrollment limited to students with a semester level of Junior 1, Junior 2, Senior 1 or Senior 2.
Enrollment is limited to students with a program in Communication Studies or Communication.
Enrollment limited to students in the College of Business college.

COMM 342 -  Sports Journalism  

Discussion of ethics and responsible sports journalism, sports information and public relations interview techniques, broadcast sports journalism. Guest lecturers in sports information, public relations, and broadcast journalism may speak on relevant topics.

Prerequisites: COMM 242D and COMM 110C
D Requires minimum grade of D.
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Fall Terms Odd

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 343 -  Feature Journalism  

Course will focus on writing feature articles for newspapers and magazines.

Prerequisites: COMM 242D and COMM 110C
D Requires minimum grade of D.
C Requires minimum grade of C.

Credits: 3

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 347 -  New-Media Journalism  

An examination of new-media forms and the effects of new digital media on media industries and the practice of journalism. The course will examine the differences between traditional and new media journalism in theory and in practice and explore online writing techniques and the impact of social networking sites on the practice of journalism.

Prerequisites: COMM 242D or COMM 248D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 348 -  Advanced Journalistic Writing and Reporting  

Instruction in writing and reporting techniques beyond the basic news story, focused on detailed, in-depth news-writing and news-gathering practices, including use of human and documentary sources, toward production of public affairs stories; discussions of contemporary journalistic ethics and values.

Prerequisites: COMM 242D and COMM 110C
D Requires minimum grade of D.
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 350 -  Editing for Video  

This course provides students with the opportunity to expand their knowledge of videotape editing. Special attention is given to expanding skill sets associated with digital non-linear editing.

Prerequisite: COMM 254D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 354 -  TV Studio Production  

The course covers the process and technique of multi-camera video production.  Students gain experience in studio and control room operation and production roles.  The course trains students to integrate video packages produced in the field for presentation in a multi-camera studio broadcast.

Prerequisite: COMM 110C
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 355 -  TV Field Production  

An advanced course in the processes and techniques of single-camera field production and editing.  Students will report, video tape, write, and edit packages for television news.

Credits: 3

Term(s) Typically Offered: Offered Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 359 -  Interactive Multimedia 3  

This course provides students the ability to move beyond the traditional models of information distribution using image, sound, motion and text. The course introduces the fundamentals of communicating through digital interfaces with an audience. Topics include digital imaging, creating effective interactive projects, models of information structure, analysis of design problems and distribution models. Theories of communication, learning, human-centered design and project evaluation are discussed.

Prerequisite: COMM 258D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 360 -  Corporate Media  

The application of adult training theories, communication theories, and production skills in the planning, design, and implementation of media in the corporate and institutional setting, with emphasis on media management and the use of media in training and development.

Prerequisites: (COMM 235D or COMM 232D) and COMM 110C
D Requires minimum grade of D.
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 363 -  Audio Production  

An introduction to the aesthetic and technical production of audio for a variety of media and disciplines. Course topics include principles of hearing, sound, acoustics, and psychoacoustics, field and studio recording techniques, tools and applications for single and multi-track production and editing; and the development of vocal techniques associated with on-air announcing for radio, television and online productions.

Prerequisite: COMM 110C
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Fall Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 364 -  Brand Management  

The main objective of this course is to provide insights on developing effective brand management strategies. This course is designed to offer important concepts, frameworks, theories, practices and skills required to create and manage profitable brands.

Prerequisites: COMM 231C or MRKT 330C
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Fall Terms Even

Enrollment limited to students with a semester level of Junior 1, Junior 2, Senior 1 or Senior 2.
Enrollment limited to students in the College of Business college.

COMM 390 -  Experimental  

A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.

Prerequisite: COMM 110C
C Requires minimum grade of C.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 395 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 398 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Prerequisite: COMM 110C
C Requires minimum grade of C.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 401 -  Digital Imaging  

This course continues to expose students in the use, manipulation and creation of digital images through hands-on experience with market specific imaging software. Course topics include visual aesthetics, image composition, vector graphics, typography, image scalability and file formatting.

Prerequisites: (COMM 235C or COMM 201C) and COMM 110C
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Fall Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 405 -  Global Media  

An examination of different regions of the world and their media systems. The course will explore how politics, economics and culture play a role in shaping global media structures. Both historical and contemporary perspectives on the topic are addressed, particularly as they relate to issues of democracy, cultural autonomy, political rights, social justice, media systems of different world regions, global representations in U.S. media, new technologies and developments in global technology and economic media developments.

Credits: 3

Term(s) Typically Offered: Offered Fall Terms

Thematic Thread(s): Global Citizenship, International Business, Sustainable International Development, Transfer Thread Completion Course, Transnational Culture

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 407 -  Social Media 2: Analytics and Strategies  

This course will examine the concepts of social media networks and the process of collecting, analyzing, measuring, and visualizing data for organization and business. The course will emphasize on understanding the role of theories in social media analytics, and the tools that help collecting, analyzing social media data and preparing reports. As an advanced level course, students will be required to learn and apply data analytics software beside significant writing assignments, formal presentations.

Prerequisite: COMM 307C
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Fall Terms Odd

Enrollment limited to students with a semester level of Junior 1, Junior 2, Senior 1 or Senior 2.
Enrollment is limited to students with a program in Communication, Information Systems, Communication Studies or Communication.

COMM 410 -  Communication Law  

Discussion of topics related to the field of mass communication (freedom of the press, libel, invasion of privacy, copyright, obscenity, regulations, ethics, and responsibility of the communicator and the agency).

Credits: 3

Term(s) Typically Offered: Offered Every Term

Students with a semester level of Freshman 1, Freshman 2, Junior 1, Junior 2, Sophomore 1 or Sophomore 2 may not enroll.

COMM 413 -  Communication Theory  

A study of the significant theories of human communication that help to explain and predict the role of communication in determining the social, cultural, and political behavior of the community.

Prerequisite: COMM 110C
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 415 -  Persuasion  

This course will familiarize students with the processes of persuasion, the relationship of persuasion to other forms of human communication, methods for studying persuasion, the theories of persuasion and ethical concerns about persuasion. The perspectives and tools developed in this course should enable the student to develop effective message strategies in work and personal situations.

Prerequisites: COMM 110D and COMM 200D and COMM 110C
D Requires minimum grade of D.
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 419 -  Propaganda: Ideology, Communication Warfare, and Social Control  

The purpose of this course is to enhance the critical thinking and analytical skills of students to make them better able to cope intellectually with public argument in a world of where sound-bites and terrorism rule the day. This course addresses the ways in which various ideologies compete for global cominance by employing advocacy strategies and propaganda techniques, a process made both more complex and more consequential by rapidly advancing communication technologies. By manipulating visual imagery, propagandists often exert control over the public's perception of political, social and economic reality. Extensive use of art and video examples will be made in this course.

Credits: 3

Term(s) Typically Offered: Offered Spring Terms Odd

Thematic Thread(s): Global Citizenship, Political Arts, Transfer Thread Completion Course

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 422 -  History of Journalism  

Tracing the history of American journalism from its early English European heritage to modern times. Emphasis on people, organization, and media that have helped establish the press as an American institution.

Credits: 3

Term(s) Typically Offered: Offered Fall Terms Odd

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 431 -  PR and IMC Campaigns Capstone  

Capstone course in the PR and IMC tracks. Course provides students a thorough experience in conducting public relations and integrated marketing communication campaigns and preparing communication materials. Working in teams, students prepare and conduct the research, planning, implementation and evaluation of an actual campaign for a client.

Prerequisites: COMM 332D and COMM 333C and COMM 110C
D Requires minimum grade of D.
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2, Junior 1, Junior 2, Sophomore 1 or Sophomore 2 may not enroll.

COMM 434 -  Advertising Production  

Advanced production course which applies concepts of design, creative strategy and message development to the creation of advertising in a variety of mediums. Course focuses on development of consumer, public service and public relations advertising campaigns.

Prerequisites: (COMM 235D or COMM 232D) and COMM 110C
D Requires minimum grade of D.
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Spring Terms

Students with a semester level of Freshman 1, Freshman 2, Sophomore 1 or Sophomore 2 may not enroll.

COMM 441 -  Issues in Journalism  

An analysis and discussion of the impact of journalism on contemporary society. Among the subjects discussed will be the evolution of journalism in a digital age, ethical concerns for modern journalists, and the impact of mobile technology on the practice of journalism.

Credits: 3

Term(s) Typically Offered: Offered Spring Terms Even

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 449 -  Communication Projects  

This course provides students an opportunity to investigate in-depth, approved topics in applied communication.

Prerequisite: COMM 110C
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 450 -  Internship  

Supervised placement or research in selected private or public agencies.

Prerequisite: COMM 310D
D Requires minimum grade of D.

Credits: 1-12

Term(s) Typically Offered: Offered Every Term

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 453 -  Media Project Management  

This course is intended to develop student mastery of the emerging environment of digital information through a project-based, team-based course. The course focuses on issues of team work, project management, strategy development and communications both inside and outside of the team.  Other topics include budgeting, development of human capital, leadership, time management and legal issues.

Prerequisites: COMM 258D and (COMM 307D or COMM 347D) and (COMM 359D or COMM 401D) and COMM 110C
D Requires minimum grade of D.
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 454 -  Live Broadcast Production  

This course will teach students visual aesthetic principles and technical skills required to produce live programming and graphics for broadcast. Course topics include objective development, composition, element layering, branding, and advanced multi-camera studio and field production.

Prerequisites: (COMM 235D or COMM 201D) and COMM 350D and COMM 354D and COMM 110C
D Requires minimum grade of D.
C Requires minimum grade of C.

Credits: 3

Term(s) Typically Offered: Offered Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 455 -  History of Broadcasting  

A focus on the history and development of radio and television broadcasting in the United States. Students will watch and listen to historical broadcasts and discuss the evolution of entertainment and news programming from the beginning of the 20th century through today.

Credits: 3

Term(s) Typically Offered: Offered Spring Terms Odd

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 458 -  Media Criticism  

A critical examination of film, television, and radio. The course focuses on the formation and application of standards for appraising media and their messages.

Prerequisites: (COMM 362D or COMM 263D) and COMM 310D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Thematic Thread(s): Arts & Popular Culture, Transfer Thread Completion Course

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 459 -  Issues in Communication Technologies  

An exploration of current and emerging communication technologies including their development and regulation, as well as the social, individual and ethical impact of these technologies.

Credits: 3

Term(s) Typically Offered: Offered Spring Terms

Thematic Thread(s): Innovation, Entrepreneurship, and Positive Change, Transfer Thread Completion Course

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 464 -  Advertising Campaigns Capstone  

This course is a capstone course in the Advertising program. Students will demonstrate how the knowledge and skills learned in their program can be applied directly to designing and developing creative advertising campaigns. Students will be responsible for conducting research, strategic planning, writing creative briefs, planning and preparation of advertising copy and design, and campaign evaluation.

Prerequisites: COMM 228D and COMM 235D and COMM 310D and COMM 434D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Enrollment limited to students with a semester level of Senior 1 or Senior 2.
Enrollment is limited to students with a program in Advertising.

COMM 480 -  The Communication Age  

Presentation and discussion of the influences, trends, and issues that permeate the evolution toward a "Communication Age. Major issues and influences are examined, including significant technological developments and solutions that have been applied to communication needs and opportunities. Discussion addresses marketplace forces; humanistic, social, personal, and ethical issues; and the impact on organizations, workplace, home, education, government, and international functions. Major attention is given to the role of the impact on the individual amidst these far-reaching changes.

Credits: 3

Term(s) Typically Offered: Offerings Vary

Thematic Thread(s): Arts & Popular Culture, The Future, Transfer Thread Completion Course

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 490 -  Independent Study  

Independent Study courses give students the opportunity to pursue research and/or studies that are not part of the university's traditional course offerings.Students work one on one or in small groups with faculty guidance and are typically required to submit a final paper or project as determined by the supervising professor.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 495 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

COMM 497 -  Senior Capstone Seminar  

The seminar is designed to assist students develop career awareness and proficiency in career/job search skills relevant to obtaining an entry-level position in a communication-related field, or to obtain entry to graduate study. Students enrolled will participate in career development activities, including portfolio development, job seminars, establishing credential files, participating in mock and actual interviews, on-site mentoring/shadow program and public presentation of their portfolio.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2, Junior 1, Junior 2, Sophomore 1 or Sophomore 2 may not enroll.
Enrollment limited to students with department of Strategic Comm and Media.

COMM 498 -  Selected Topics  

The in-depth examination of a specific topic. The nature of the topic selected and its treatment determined in consultation with the instructor.  A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Prerequisite: COMM 110C
C Requires minimum grade of C.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.