Academic Catalog 2020-2021

Slippery Rock University

Marketing (MRKT)

MRKT 139 -  University Seminar  

University Seminar serves as the entry point to the Slippery Rock University general education program. With its strong faculty-student interaction, the course promotes intellectual inquiry, critical and creative thinking, and academic excellence. Through varied content, the course introduces students to academic discourse and information literacy while exploring topics such as diversity and inclusion and global awareness. This course will set students along the path to becoming engaged with issues and scholarship important to a 21st century education while they learn about themselves and their place in the world.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Enrollment limited to students with a semester level of Freshman 1 or Freshman 2.
Enrollment limited to students with the ROCK STUDIES STUDENT attribute.

MRKT 190 -  Experimental  

A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

MRKT 195 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

MRKT 198 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

MRKT 290 -  Experimental  

A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

MRKT 295 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

MRKT 298 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

MRKT 303 -  Issues in Global Business  

This course will focus on fundamental issues in the modern globalization of business. The topics covered will include the cultural environments in which business work, politics and law in global business, economic integration, global trade and investment, global finance, global operations and managing global businesses. A special emphasis will be placed on the challenges and opportunities presented to global businesses by the social, political and economic diversity encountered in the global marketplace.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Thematic Thread(s): Global Citizenship, International Business, Transfer Thread Completion Course

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 330 -  Principles of Marketing  

An analytical overview of market decision-making including product, pricing, place, and promotional strategies considering the heterogeneity and diversity of customers and markets with respect to their demographic, geographic, psychographic, cultural, and behavioral characteristics.

Credits: 3

Term(s) Typically Offered: Offered Every Term

Thematic Thread(s): Leadership Development, Transfer Thread Completion Course

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 331 -  Distribution Management  

Principles, methods and problems relating to wholesaling, retailing and physical distribution management.

Prerequisites: MRKT 230D or MRKT 330D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 332 -  Business Marketing  

A management perspective of the internal and external environments affecting the demand for industrial goods; marketing intelligence and control; and marketing strategy for product, service, channel, price, and promotional components.

Prerequisites: MRKT 330D or MRKT 230D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 333 -  Consumer Behavior  

The buying process with emphasis on economic, social, cultural and psychological determinants of consumer choice.

Prerequisites: MRKT 330D or MRKT 230D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall, Spring, & Summer

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 334 -  Advertising Management  

Management of advertising, including background, roles, planning, media strategy, message, testing, research, evaluation, and administration of advertising.

Prerequisites: MRKT 330D or MRKT 230D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 335 -  Retail Management  

Store location and layout, retail personnel management, merchandising policies and control, and marketing strategy.

Prerequisites: MRKT 330D or MRKT 230D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 336 -  Professional Selling  

Provides foundations of sales processes and management to prepare students for careers in selling or sales management.

Prerequisites: MRKT 330D or MRKT 230D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 338 -  E-Commerce  

The role, structure, organization, and use of the Internet as a channel of distribution to conduct electronic commerce.

Prerequisites: (MRKT 230D or MRKT 330D)
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 390 -  Experimental  

A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 395 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 398 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 430 -  Marketing Research  

Research methodology as a managerial tool used in problem solving and decision making in marketing.

Prerequisites: (MGMT 219D or BUSA 219D or ECON 219D) and (MRKT 330D or MRKT 230D)
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 431 -  Marketing Seminar  

Advanced topics in marketing with emphasis on the analysis and solution of marketing problems.

Prerequisites: MGMT 320D and MRKT 332D and MRKT 333D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 437 -  International Marketing  

The marketing issues of firms engaged in international business with emphasis on strategies for successful foreign market penetration.

Prerequisites: MRKT 330D or MRKT 230D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall, Spring, & Summer

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 450 -  Internship  

Supervised placement, work, and research in selected public and private organizations.

Credits: 1-12

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 490 -  Independent Study  

In-depth reading and/or research with the guidance of a faculty member in an area selected by the student. Independent Study courses give students the opportunity to pursue research and/or studies that are not part of the university's traditional course offerings. Students work one on one or in small groups with faculty guidance and are typically required to submit a final paper or project as determined by the supervising professor.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 495 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 498 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.