Healthcare Marketing and Sales, Minor
PROGRAM LEARNING OUTCOMES
1) Business Information Technology and Analytics
· Recognize application of information technology and analytic tools in healthcare settings
· Present healthcare data to meet needs of various healthcare stakeholders
· Propose data-driven solutions to problems in healthcare
(UG 02, UG 10)
2) Communication and Relationship Management
· Identify foundations of inter-professional collaboration
· Articulate complex ideas for diverse audience needs
· Communicate across healthcare professions
· Demonstrate skills for professional communication and relationship development
· Demonstrate professional writing skills
(UG 01, UG 05, UG 08, UG 09)
3) Financial Budgeting, Management, and Applied Economic Proficiency
· Identify concepts for applied economic reasoning.
· Identify foundations of accounting, financial management, budgeting, and revenue cycle
management
· Apply financial concepts within healthcare industry contexts
(UG 02, UG 04)
4) Healthcare Administration and Management Legal, Regulatory, and Ethical Competence
· Recognize ethical and legal principles in healthcare environments
· Apply healthcare ethics principles to complex scenarios
· Apply regulatory & legal principles to healthcare industry settings
(UG 02, UG 05, UG 07, UG 08, UG 09)
5) Knowledge of the Healthcare Environment
· Identify fundamentals of healthcare quality and safety
· Recognize fundamentals of population health
· Recognize how healthcare systems function and interact
· Perform comparative analyses of healthcare systems
(UG 02, UG 09)
6) Organizational Dynamics
· Identify foundations of healthcare organizational dynamics
· Evaluate methods to enhance commitment and job performance within healthcare organizations
(UG 05, UG 07, UG 08, UG 09)
To access Minor Requirements, please view the Curriculum Guide tab.
Related Links
Curriculum Guide
GPA Requirement
Minor GPA: 2.0 or higher
Minor Requirements
- Students must complete at least 6 credit hours in their minor from SRU
- A minimum of 6 credit hours must be upper division (courses numbered 300 and above)
- A minor shall be no fewer than 18 credits.
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| HCAM 230 | US Healthcare Systems | 3 |
| HCAM 265 | Introduction to Insurance and Managed Care | 3 |
| HCAM 415 | Marketing for Health Care Organizations | 3 |
| or COMM 270 | Strategic Health Communication | |
| or HEMT 326 | Introduction to Meetings and Event Management | |
| or HCAM 298 | Selected Topics | |
| or HCAM 398 | Selected Topics | |
| MKTG 230 | Principles of Marketing | 3 |
| MKTG 333 | Consumer Behavior | 3 |
| MKTG 336 | Professional Selling | 3 |
| Total Hours | 18 | |
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Some courses may require pre-requisites. Please see course descriptions to determine if there are any pre-requisites for that specific course.
Important Curriculum Guide Notes
This Curriculum Guide is provided to help SRU students and prospective students better understand their intended major curriculum. Enrolled SRU students should note that the My Rock Audit may place already-earned and/or in progress courses in different, yet valid, curriculum categories. Enrolled SRU students should use the My Rock Audit Report and materials and information provided by their faculty advisers to ensure accurate progress towards degree completion. The information on this guide is current as of the date listed. Students are responsible for curriculum requirements at the time of enrollment at the University.
PASSHE - Pennsylvania State System of Higher Education Institutions
Healthcare Marketing and Sales Minor (23F)
UCC 04.24.2026
Revised: 07.28.2026