Academic Catalog 2021-2022

Slippery Rock University

Communication, Bachelor of Science (BS) - Concentration in Public Relations

Program Learning Outcomes

Communication - Public Relations, BS

  • Produce written communication tactics to communicate with various publics.
  • Employ social media, multimedia and graphic design technologies to communicate with publics.
  • Demonstrate the ability to develop a research-based strategic communication plan tailored to a specific target public.

Strategic Communication and Media Department, Overall

  • Writing competency: Students will demonstrate the ability to write and present messages clearly and effectively.
  • Context of the field: Students will understand the history, concepts, and principles of the field and critically apply these elements to current issues within the discipline.
  • Career readiness: Students will demonstrate proficiency in message production required for entry-level positions in the field.
  • Ethics and legal issues: Students will understand ethical and legal issues facing communicators in the 21st century.

Related Links

Communication - Public Relations, BS Program Page

Strategic Communication and Media Department Page

Professional Licensure/Certification Page

Curriculum Guide

GPA Requirement

Major GPA: 2.0 or higher
Overall GPA: 2.0 or higher

Summary*

Rock Studies Requirements42
Other Basic Requirements0-3
Computer Competency0-3
Major/Concentration Requirements54
Electives23

* All undergraduate degree programs require a minimum of 120 credits.  Some courses meet multiple requirements, but are only counted once toward the 120 credit total required to graduate.

Rock Studies Requirements

The Rock
SUBJ 139University Seminar 13
ENGL 102Critical Writing3
ENGL 104Critical Reading3
MATH 117Quantitative Reasoning3
Select one of the following:3
Civil Discourse: Theory & Practice
Ethics and Civil Discourse
Civil Discourse and Democracy
Subtotal15
Integrated Inquiry
Creative and Aesthetic Inquiry
Select 3 Credits3
Humanities Inquiry
Select 3 Credits3
Social Science Inquiry
Select 3 Credits3
Natural Sciences Inquiry
SCI 101Science of Life3
Physical Sciences Inquiry
SCI 102Understanding the Physical World3
Subtotal15
Thematic Thread
Select 12 Credits 212
Total Hours42

Basic Math Requirement

Check with your adviser or a current degree audit report to see if you have been exempted from this course. The credit earned in this course will not be counted toward the 120 credit hour minimum needed to earn a degree.

Complete one of the following:0-3
Meet required minimum SAT or ACT math score OR
Beginning Algebra
Total Hours0-3

Computer Competency

Demonstrate "computer competency" by one of the following:0-3
Pass Computer Competency Exam OR
Select one of the following at SRU or another post-secondary institution:
Introduction to Computing for Liberal Arts
Computer Concepts
Introduction to Computing and Programming
Technology for Wellness
Total Hours0-3

Major/Concentration Requirements 

  • 27 major credits must be taken at SRU or PASSHE
  • 27 major credits must be taken at the 300 level or above
Communication Core Requirements
COMM 110Communication Concepts 1,23
COMM 263Mass Media and Society 13
COMM 310Communication Research Methods 1,23
COMM 410Communication Law 1,23
COMM 497Senior Capstone Seminar 13
Subtotal15
Public Relations Requirements
COMM 231Introduction to Public Relations and IMC 13
COMM 242Journalistic Writing 1,23
COMM 307Social Media 13
COMM 317Topics in Global and Intercultural Communication3
COMM 332Case Studies in Public Relations and Integrated Communication 13
COMM 333Writing for Public Relations and Integrated Marketing Communication 1,23
COMM 431PR and IMC Campaigns Capstone 13
COMM 450Internship 13
Subtotal24
Message Production Tactics
Select three courses of the following (at least one course must be 300 level or higher)9
Introduction to Digital Design 1
Photojournalism 1
Interactive Multimedia 1 1
Video Production 1
Message Preparation 1
Interactive Multimedia 2 1
Publication Production 1
New-Media Journalism 1
COMM 349
Digital Imaging
Advertising Production
PR Professional Practice
Select two classes from the following:6
Principles of Creative Advertising
Strategic Health Communication
Argumentation
Organizational Communication
Professional Presentation
Media Relations and Crisis Communication
Health Communication Cases and Strategies
Social Media 2: Analytics and Strategies
Persuasion
Introduction to HEMT
Contemporary Travel and Tourism
Organizational Behavior
Human Resources Management
Principles of Marketing
Environmental Communication
Environmental Communication
Interpretive Methods and Programming
Introduction to Sport Management
The Fan Experience
Total Hours54

Important Curriculum Guide Notes

This Curriculum Guide is provided to help SRU students and prospective students better understand their intended major curriculum. Enrolled SRU students should note that the My Rock Audit may place already-earned and/or in progress courses in different, yet valid, curriculum categories. Enrolled SRU students should use the My Rock Audit Report and materials and information provided by their faculty advisers to ensure accurate progress towards degree completion. The information on this guide is current as of the date listed. Students are responsible for curriculum requirements at the time of enrollment at the University.

PASSHE - Pennsylvania State System of Higher Education Institutions

COMMUNICATION - BS (2118)
Concentration in Public Relations (PUBR)
This program is effective as of Summer 2022
Revision date: 06.03.2022
UCC 03.01.2022

Recommended Four-Year Plan

Plan of Study Grid
First Year
FallHours
SUBJ 139University Seminar 1 3
ENGL 102 Critical Writing 3
COMM 110 Communication Concepts (SSI) 3
COMM 263 Mass Media and Society 3
Creative and Aesthetic Inquiry 3
INDS 101 FYRST Seminar 1
 Hours16
Spring
COMM 200 Civil Discourse: Theory & Practice 3
ENGL 104 Critical Reading 3
COMM 231 Introduction to Public Relations and IMC 3
MATH 117 Quantitative Reasoning 3
Humanities Inquiry 3
 Hours15
Second Year
Fall
COMM 235 Introduction to Digital Design 3
Message Production & Preparation Elective 3
Natural Sciences Inquiry 3
Electives 6
Declare a Thematic Thread 2  
 Hours15
Spring
COMM 242 Journalistic Writing 3
Message Production & Preparation Elective 3
Physical Sciences Inquiry 3
Thematic Thread Elective 3
Elective 3
 Hours15
Third Year
Fall
COMM 310 Communication Research Methods 3
COMM 332 Case Studies in Public Relations and Integrated Communication 3
Required Business Course 3
Thematic Thread Elective 3
Elective 3
 Hours15
Spring
COMM 307 Social Media 3
COMM 333 Writing for Public Relations and Integrated Marketing Communication 3
Thematic Thread Elective 3
Electives 6
 Hours15
Fourth Year
Fall
COMM 410 Communication Law 3
COMM 312
Argumentation
or Persuasion
3
Thematic Thread Elective 3
Electives 6
 Hours15
Spring
COMM 497 Senior Capstone Seminar 3
COMM 431 PR and IMC Campaigns Capstone 3
Electives 6
COMM 450 Internship 3
 Hours15
 Total Hours**121

Major Code: 2118
Concentration Code: PUBR
Revised: 10-2019

** This document is meant to serve as a guide. Some planners may show more than 120 credits because faculty have created flexibility in choosing courses.  However, only 120 credits are required to obtain a degree. Please consult with your academic adviser and refer to your curriculum guide prior to registering for courses. This plan should be reviewed, and verified, by you and your academic adviser at least once each academic year.