Academic Catalog 2021-2022

Slippery Rock University

Communication, Bachelor of Science (BS) - Concentration in Integrated Marketing Communication

Program Learning Outcomes

Communication - Integrated Marketing Communication, BS

  • Produce appropriately targeted media materials in a variety of formats.
  • Understand the role of public relations, advertising, and other promotional marketing tools in the integrated marketing communication mix.
  • Demonstrate the ability to develop a research-based strategic integrated marketing communication plan tailored to a designated consumer profile.

Strategic Communication and Media Department, Overall

  • Writing competency: Students will demonstrate the ability to write and present messages clearly and effectively.
  • Context of the field: Students will understand the history, concepts, and principles of the field and critically apply these elements to current issues within the discipline.
  • Career readiness: Students will demonstrate proficiency in message production required for entry-level positions in the field.
  • Ethics and legal issues: Students will understand ethical and legal issues facing communicators in the 21st century.

Related Links

Communication - Integrated Marketing Communication, BS Program Page

Strategic Communication and Media Department Page

Professional Licensure/Certification Page

Curriculum Guide

GPA Requirement

Major GPA: 2.0 or higher
Overall GPA: 2.0 or higher


Rock Studies Requirements42
Other Basic Requirements0-3
Computer Competency0-3
Major/Concentration Requirements57

* All undergraduate degree programs require a minimum of 120 credits.  Some courses meet multiple requirements, but are only counted once toward the 120 credit total required to graduate.

Rock Studies Requirements

The Rock
SUBJ 139University Seminar 13
ENGL 102Critical Writing3
ENGL 104Critical Reading3
MATH 117Quantitative Reasoning3
Select one of the following:3
Civil Discourse: Theory & Practice
Ethics and Civil Discourse
Civil Discourse and Democracy
Integrated Inquiry
Creative and Aesthetic Inquiry
Select 3 Credits3
Humanities Inquiry
Select 3 Credits3
Social Science Inquiry
Select 3 Credits3
Natural Sciences Inquiry
SCI 101Science of Life3
Physical Sciences Inquiry
SCI 102Understanding the Physical World3
Thematic Thread
Select 12 Credits 212
Total Hours42

Basic Math Requirement

Check with your adviser or a current degree audit report to see if you have been exempted from this course. The credit earned in this course will not be counted toward the 120 credit hour minimum needed to earn a degree.

Complete one of the following:0-3
Meet required minimum SAT or ACT math score OR
Beginning Algebra
Total Hours0-3

Computer Competency

Demonstrate "computer competency" by one of the following:0-3
Pass Computer Competency Exam OR
Select one of the following at SRU or another post-secondary institution:
Introduction to Computing for Liberal Arts
Computer Concepts
Introduction to Computing and Programming
Technology for Wellness
Total Hours0-3

Major/Concentration Requirements 

  • 29 major credits must be taken at SRU or PASSHE
  • 29 major credits must be taken at the 300 level or above
Core Requirements
COMM 110Communication Concepts 1,23
COMM 263Mass Media and Society 13
COMM 310Communication Research Methods 1,23
COMM 410Communication Law 1,23
COMM 497Senior Capstone Seminar 1,23
IMC Requirements
COMM 231Introduction to Public Relations and IMC 13
COMM 256Message Preparation 13
COMM 307Social Media3
COMM 332Case Studies in Public Relations and Integrated Communication 13
COMM 333Writing for Public Relations and Integrated Marketing Communication 1,23
MRKT 230Principles of Marketing3
MRKT 333Consumer Behavior 13
MRKT 334Advertising Management 13
COMM 364Brand Management 13
COMM 407Social Media 2: Analytics and Strategies 13
COMM 431PR and IMC Campaigns Capstone 13
Select six credits from the following:6
Principles of Creative Advertising 1
Introduction to Digital Design 1
Interactive Multimedia 1 1
Video Production 1
Publication Production 1
E-Commerce 1
New-Media Journalism 1
Global Media 1
Advertising Production 1
Issues in Communication Technologies 1
COMM 450Internship 13
or MRKT 450 Internship
Total Hours57

Important Curriculum Guide Notes

This Curriculum Guide is provided to help SRU students and prospective students better understand their intended major curriculum. Enrolled SRU students should note that the My Rock Audit may place already-earned and/or in progress courses in different, yet valid, curriculum categories. Enrolled SRU students should use the My Rock Audit Report and materials and information provided by their faculty advisers to ensure accurate progress towards degree completion. The information on this guide is current as of the date listed. Students are responsible for curriculum requirements at the time of enrollment at the University.

PASSHE - Pennsylvania State System of Higher Education Institutions

Concentration in Integrated Marketing (IMRK)
This program is effective as of Fall 2020
Revised 10.28.2021
UCC 03.05.20  

Recommended Four-Year Plan

Plan of Study Grid
First Year
SUBJ 139University Seminar 1 3
ENGL 102 Critical Writing 3
COMM 110 Communication Concepts (SSI) 3
COMM 263 Mass Media and Society 3
Creative and Aesthetic Inquiry 3
INDS 101 FYRST Seminar 1
COMM 200 Civil Discourse: Theory & Practice 3
ENGL 104 Critical Reading 3
COMM 231 Introduction to Public Relations and IMC 3
MATH 117 Quantitative Reasoning 3
Humanities Inquiry 3
Second Year
COMM 256 Message Preparation 3
SCI 101
Science of Life
or Understanding the Physical World
IMC Elective 3
Electives 6
Declare a Thematic Thread 2  
MRKT 230 Principles of Marketing 3
SCI 101
Science of Life
or Understanding the Physical World
IMC Elective 3
Thematic Thread Course 3
Elective 3
Third Year
COMM 307 Social Media 3
COMM 310 Communication Research Methods 3
COMM 332 Case Studies in Public Relations and Integrated Communication 3
Thematic Thread Course 3
Elective 3
COMM 333 Writing for Public Relations and Integrated Marketing Communication 3
MRKT 333 Consumer Behavior 3
Thematic Thread Course 3
Electives 6
Fourth Year
COMM 364 Brand Management 3
COMM 410 Communication Law 3
MRKT 334 Advertising Management 3
Thematic Thread Course 3
Elective 3
COMM 407 Social Media 2: Analytics and Strategies 3
COMM 431 PR and IMC Campaigns Capstone 3
COMM 450 Internship 3
COMM 497 Senior Capstone Seminar 3
Elective 2-3
 Total Hours**120-121

Major Code: 2118
Concentration Code: IMRK
Revised: 08.27.20

** This document is meant to serve as a guide. Some planners may show more than 120 credits because faculty have created flexibility in choosing courses.  However, only 120 credits are required to obtain a degree. Please consult with your academic adviser and refer to your curriculum guide prior to registering for courses. This plan should be reviewed, and verified, by you and your academic adviser at least once each academic year.