Marketing, Bachelor of Science in Business Administration (BSBA) - Liberal Studies
Program Learning Outcomes
- Critical Thinking and Problem Solving: Students graduating with a degree in business administration will demonstrate effective critical thinking and problem-solving skills. Students will:
- Apply critical thinking skills to analyze and interpret financial statements to judge business performance.
- Apply critical thinking skills using quantitative techniques for problem solving and strategic decision making
- Communication: Students graduating with a degree in business administration will demonstrate competency in oral and written communication skills. Students will:
- Prepare in proper format and style the following documents: business report (one to two pages), business memo, research report and presentation.
- Deliver an effective oral presentation on a business and/or professional topic.
Information Technology: Students will demonstrate proficiency in the use of computers and software to manage information with statistical analysis, spreadsheet, database, and other appropriate applications.
Ethics: Students graduating with a degree in business administration will demonstrate an understanding of the legal environment and ethical standards of business and an awareness of the implications of their behavior and actions as a business professional. Students will apply an appropriate framework for examining ethical dilemmas and be able to (1) identify ethical issues and stakeholders, (2) evaluate alternative course(s) of action, and (3) formulate an appropriate action plan.
- Professional Proficiency: Students graduating with a degree in business administration will have acquired the necessary skills and knowledge to meet professional competencies as business professionals and global citizens. Students will:
- Demonstrate an understanding of the history and vocabulary unique to business disciplines.
- Demonstrate knowledge of procedures, concepts, and technical business skills through practical application (forecasting, budgeting, financial statement analyses, business plans, strategic planning).
- Demonstrate the ability to read and interpret financial statements in the decision-making process.
- Demonstrate effective teamwork and collaborative skills in a simulated business environment.
Major GPA: 2.5 or higher
Overall GPA: 2.0 or higher
Core GPA: 2.0 or higher
|Liberal Studies Requirements||45-46|
|Other Basic Requirements||0-3|
* All undergraduate degree programs require a minimum of 120 credits. Some courses meet multiple requirements, but are only counted once toward the 120 credit total required to graduate.
Liberal Studies Requirements
See Liberal Studies Guide for Goal and Enrichment choices
|Goal Course Requirements|
|Complete Goal requirements as indicated below|
|ENGL 102||Critical Writing||3|
|ENGL 104||Critical Reading||3|
|COMM 200||Civil Discourse: Theory & Practice||3|
|Human Institutions/Interpersonal Relationships|
|Science, Technology & Math|
|Select one of the following:||3|
|Mathematics as a Liberal Art (recommended)|
|Finite Mathematics with Matrices|
|Introduction to Applied Calculus|
|Elementary Mathematics I|
|Challenges of the Modern Age|
|Enrichment Course Requirements|
|Select one of the following Enrichment Areas:||9|
ECON 201 recommended
ECON 202 recommended
Basic Math Requirement
Check with your adviser or a current degree audit report to see if you have been exempted from this course. The credit earned in this course will not be counted toward the 120 credit hour minimum needed to earn a degree.
|Complete one of the following:||0-3|
Meet required minimum SAT or ACT math score OR
|Demonstrate "computer competency" by one of the following:||0-3|
Pass Computer Competency Exam OR
Select one of the following at SRU or another post-secondary institution:
|Introduction to Computing for Liberal Arts|
|Introduction to Computing and Programming|
|Technology for Wellness|
- 32 major credits must be taken at SRU or PASSHE
- 32 major credits must be taken at the 300 level or above
|Basic Core Courses|
|ECON 201||Principles of Macroeconomics 1||3|
|ECON 202||Principles of Microeconomics 1||3|
|ECON 219||Business Analytics I 1||3|
|or MGMT 219||Business Analytics I|
|ECON 319||Business Analytics II 1||3|
|or MGMT 319||Business Analytics II|
|ACCT 209||Financial Accounting 1||3|
|ACCT 322||Business Analysis and Decision Making 1||3|
|MGMT 320||Operations Management I 1||3|
|MRKT 330||Principles of Marketing 1||3|
|MGMT 351||Organizational Behavior 1||3|
|BUSA 303||Issues in Global Business 1||3|
|or MRKT 303||Issues in Global Business|
|FIN 320||Managerial Finance 1||3|
|BUSA 340||Legal Environment of Business 1||3|
|MGMT 458||Business Capstone 1||3|
|MIS 265||Management Information Systems 1||3|
|Required Computer Science Course|
|CPSC 210||Productivity Software 1||3|
|or MIS 210||Productivity Software|
|Required Marketing Courses|
|MRKT 332||Business Marketing 2||3|
|MRKT 333||Consumer Behavior 2||3|
|MRKT 430||Marketing Research 2||3|
|MRKT 431||Marketing Seminar 2||3|
|MRKT 437||International Marketing 2||3|
|Select one of the following:||3|
|Sustainable Entrepreneurship and Innovation 2|
or MGMT 370
|Sustainable Entrepreneurship and Innovation|
|Sustainable Business Consulting 2|
or MGMT 459
|Sustainable Business Consulting|
|Marketing for Health Care Organizations 2|
|Distribution Management 2|
|Advertising Management 2|
|Retail Management 2|
|Professional Selling 2|
|Operations Management II 2|
|Total Quality Management 2|
Course counts for 50% of Major and not for Major GPA
Course counts for 50% of Major and Major GPA
Some courses may require pre-requisites. Please see course descriptions to determine if there are any pre-requisites for that specific course.
Important Curriculum Guide Notes
This Curriculum Guide is provided to help SRU students and prospective students better understand their intended major curriculum. Enrolled SRU students should note that the My Rock Audit may place already-earned and/or in progress courses in different, yet valid, curriculum categories. Enrolled SRU students should use the My Rock Audit Report and materials and information provided by their faculty advisers to ensure accurate progress towards degree completion. The information on this guide is current as of the date listed. Students are responsible for curriculum requirements at the time of enrollment at the University.
PASSHE - Pennsylvania State System of Higher Education Institutions
MARKETING - BSBA (2343)
This program is effective as of Fall 2019.