Academic Catalog 2020-2021

Slippery Rock University

Management and Marketing

Contact Info
ChairSecretaryLocationDepartment Phone
Dr. Roger SolanoBrenda Best105 Eisenberg Classroom Building724-738-4865

Department Web Site URL

Management Fact Sheet URL
Marketing Fact Sheet URL

Faculty

Frances Amatucci
Associate Professor
Management & Marketing
Ph.D., University of Pittsburgh
M.B.A., University of Pittsburgh
B.S., University of Massachusetts

Anindya Chatterjee
Professor
Management & Marketing
Ph.D., Temple University
M.M.S., Birla Institute of Technology and Science (India)

Rhonda Clark
Instructor
Management & Marketing
Ph.D., Capella University
M.S., California University of Pennsylvania
B.S., California University of Pennsylvania

Diane Galbraith
Professor
Management & Marketing
Ed.D., Indiana University of Pennsylvania
M.S., LaRoche College
B.S., Indiana University of Pennsylvania

Shahriar Gias
Associate Professor
Management & Marketing
Ph.D., University of Texas at Arlington
M.B.A., Delaware State University
M.A., University of Tasmania
B.B.A., North South University

Baek Joo
Associate Professor
Management & Marketing
Ph.D., University of Minnesota
M.A., University of Minnesota
B.A., Sogang University

Boreum Ju
Instructor
Management & Marketing
Ph.D., University of Illinois
M.Ed., Korea University
B.A., Korea University

Senthilkumar Muthusamy
Associate Professor
Management & Marketing
Ph.D., Oklahoma State University
M.B.A., Bharathidasan Institute of Management
B.S.E., Bharathiar University

Jeananne Nicholls
Professor
Management & Marketing
D.B.A., Kennesaw State University
M.B.A., Duquesne University
B.S., Carlow University

Sunjin Pak
Associate Professor
Management & Marketing
M.S., Korea University
B.S., Korea University

Kurt Schimmel
Professor
Management & Marketing
D.B.A., Cleveland State University
M.B.A., Duquesne University
B.A., Duquesne University

Roger Solano
Professor
Management & Marketing
Ph.D., New Jersey Institute of Technology
M.S., New Jersey Institute of Technology
B.S., Universidad Del Zulia

Theresa Wajda Soltis
Professor
Management & Marketing
Ph.D., University of Pittsburgh
M.Ed., University of Pittsburgh
B.A., University of Pittsburgh

Liang Xu
Associate Professor
Management & Marketing
Ph.D., University of Missouri
M.B.A., University of Missouri
E.E., Nanjing Institute of Technology

Programs

All first-year students who enter SRU in the Summer and Fall terms of 2019 and after will follow Rock Studies. Students who entered SRU before Spring 2019 will follow Liberal Studies. All new transfer students beginning Summer 2019 and after will follow Liberal Studies. We anticipate that transfer students will begin to enter under Rock Studies during the Summer/Fall term of 2021.

Liberal Studies

Rock Studies

Minors

Courses

MGMT Courses

MGMT 130 -  Dynamics of Global Commerce  

Exploration of the challenges of business operations in the global marketplace. Topics discussed include the business, economic, social, and political aspects of the global marketplace. This may include, but not be limited to, topics such as e-commerce, entrepreneurship, sustainability, and business ethics.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Thematic Thread(s): International Business, Transfer Thread Completion Course

MGMT 139 -  University Seminar  

University Seminar serves as the entry point to the Slippery Rock University general education program. With its strong faculty-student interaction, the course promotes intellectual inquiry, critical and creative thinking, and academic excellence. Through varied content, the course introduces students to academic discourse and information literacy while exploring topics such as diversity and inclusion and global awareness. This course will set students along the path to becoming engaged with issues and scholarship important to a 21st century education while they learn about themselves and their place in the world.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Enrollment limited to students with a semester level of Freshman 1 or Freshman 2.
Enrollment limited to students with the ROCK STUDIES STUDENT attribute.

MGMT 190 -  Experimental  

A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

MGMT 195 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

MGMT 198 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

MGMT 219 -  Business Analytics I  

Probability and statistics in a business environment, encompassing descriptive statistics, probability theory, hypothesis testing, linear regression and correlation. Cross-listed as ECON 219.

Credits: 3

Term(s) Typically Offered: Offered as Needed

MGMT 290 -  Experimental  

A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

MGMT 295 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

MGMT 298 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

MGMT 319 -  Business Analytics II  

This course introduces various methods on how to analyze large sets of business data in order to uncover potential business opportunities. Students will learn both predictive analytics and prescriptive analytics. The predictive analytics include trend analysis, forecasting techniques, data mining, and spreadsheet modeling. Prescriptive analytics covers linear optimization and decision analysis. Business software such as productivity software, data visualization, and business intelligence software will be heavily used as a main focus of learning.

Prerequisites: (ECON 219D or MGMT 219D or STAT 152D or BUSA 219D) and (MATH 113D or MATH 115D or MATH 117D or MATH 118D or MATH 122D or MATH 123D or MATH 125D or MATH 131D or MATH 210D or MATH 225D)
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Enrollment limited to students with a semester level of Junior 1, Junior 2, Post Baccalaureate, Senior 1, Senior 2, Sophomore 1 or Sophomore 2.

MGMT 320 -  Operations Management I  

Operations strategy and competition, production systems and processes, decision analysis and graphical linear programming, quality management and process control, facility location and layout, work methods and measurement, inventory management and project evaluation review technique (PERT).

Prerequisites: (MGMT 219D or BUSA 219D or ECON 219D) or (MATH 152D or STAT 152D)
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Every Term

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 341 -  Organizational Leadership  

This course will include a combination of leadership theory, practice, and application to contemporary organizations. Major challenges will be discussed including the strengths and weaknesses of these firms and ways in which organizational effectiveness can be improved. We will discuss the inextricable relationship between leadership and diversity and the essential nature of a diverse workforce for maximum success through the empowerment of people. Concepts such as strategic thinking, self-leadership, change and globalization are included.

Prerequisite: MGMT 351D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Summer & Winter Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 351 -  Organizational Behavior  

Study of the satisfaction, motivation, learning, problem solving and growth of persons in organizational settings. Conceptual learning is combined with self-analysis in each area.

Credits: 3

Term(s) Typically Offered: Offered Every Term

Thematic Thread(s): Leadership Development, Transfer Thread Completion Course

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 352 -  Operations Management II  

Management science analysis and optimization techniques including linear programming, transportation algorithm, waiting line models, simulation processes, network models, materials requirement planning, and forecasting methods applied to a variety of business operations situations.

Prerequisite: MGMT 320D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall, Winter, & Summer

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 353 -  Development of Management Thought  

Contemporary management as the result of an evolutionary process involving the thoughts and writings of many famous management theoreticians and practitioners.

Prerequisite: MGMT 351D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 354 -  Human Resources Management  

A survey course emphasizing aspects of the basic processes of HRM including principles, policies, tools and techniques utilized in the human resource function in any organization. Managing human capital encompasses recruiting, hiring, training, development, compensation, and performance management. Managing individuals and groups that include a diversity of backgrounds throughout each function, are core human resource activities and are incorporated in this class through a variety of techniques.

Prerequisites: MGMT 351D or HCAM 360D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Every Term

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 357 -  International Operations Management  

Issues critical to globalization of manufacturing operations including global planning and organization, comparison of operations, international operations strategy, managerial issues in global operations.

Prerequisites: MGMT 351D and MGMT 320D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 360 -  Total Quality Management  

Managerial and technological issues that are necessary to understand and implement quality assurance programs including human resource development, strategic planning, management information systems, cost effectiveness, implementation procedures and statistical quality control.

Prerequisites: (MGMT 219D or BUSA 219D or ECON 219D or MATH 152D or STAT 152D) and MGMT 351D and (MRKT 230D or MRKT 330D)
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 364 -  Recruitment and Selection  

Components of an effective selection program including job analysis, employment testing, and selection interviews with emphasis on the legal issues and relevant federal regulations.

Prerequisite: MGMT 354D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 370 -  Sustainable Entrepreneurship and Innovation  

This integrative course introduces students to issues related to sustainable new venture creation. It includes topics such as the importance of innovation and creativity in opportunity recognition and the design of sustainable business models, industry/market analysis, resource acquisition and disposition, assessing a venture’s financial strength, and ethical legal issues. Students will learn the entrepreneurial process while acknowledging multiple stakeholders and addressing social, economic and environmental concerns.

Prerequisites: FIN 320D and MGMT 351D and MRKT 330D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Thematic Thread(s): Innovation, Entrepreneurship, and Positive Change, Transfer Thread Completion Course

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 390 -  Experimental  

A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 395 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 398 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 449 -  Sustainable Management Internship  

Supervised placement, work, and research in selected public and private organizations.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2, Sophomore 1 or Sophomore 2 may not enroll.
Enrollment is limited to students with a program in Sustainable Management or Sustainable Management.

MGMT 450 -  Internship  

Supervised placement, work, and research in selected public and private organizations.

Credits: 1-12

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 452 -  Management-Labor Relations  

Modern industrial relations from the perspective of both management and labor, including the historical development of large-scale business and organized labor.

Prerequisite: MGMT 351D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 453 -  Collective Bargaining  

The major issues in the negotiation process: bargaining, public policy implications, impasse resolution, strikes, and legislation affecting collective bargaining.

Prerequisite: MGMT 351D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 454 -  Management Seminar  

Contemporary methods and theories of management are discussed in terms of current organizational practice.

Prerequisites: MGMT 320D and MGMT 354D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 455 -  Compensation Management  

Rationale, composition and administration of employee reward systems considering both the internal organizational factors and external environmental factors. Contemporary issues such as comparable worth, CEO salaries, and the rising cost of benefits are included.

Prerequisite: MGMT 354D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 456 -  Management and Society  

This course will engage students in exploring the social, ethical, environmental, economic, and political/legal restraints on organizational decision-making that managers face today. Students will develop critical thinking, communication and managerial skills necessary to be effective in a business world, where multiple stakeholder interests must be addressed.

Prerequisite: MGMT 351D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 457 -  International Management  

Examination of environments, resources, strategies and models of managerial functions in international organizations.

Prerequisite: MGMT 351 (may be taken concurrently)D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 458 -  Business Capstone  

Business Capstone uses a web-based business simulation as a learning tool to enhance student understanding of the interaction and influence of an organization's competitive strategy and policy on the functional area of business. Course material includes the sources of competitive advantage, cross-functional integration and management's commitment to ethics and diversity.

Prerequisites: ACCT 209D and (ACCT 210D or ACCT 310D or ACCT 322D) and ECON 201D and ECON 202D and FIN 320D and (ECON 219D or BUSA 219D) and MGMT 320D and MGMT 351D and MRKT 330D and (ECON 319 (may be taken concurrently)D or MGMT 319 (may be taken concurrently)D or MATH 123 (may be taken concurrently)D or MATH 125*D or MATH 225*D) and (ACCT 340 (may be taken concurrently)D or BUSA 340 (may be taken concurrently)D) and (FIN 303 (may be taken concurrently)D or MRKT 303 (may be taken concurrently)D or BUSA 303 (may be taken concurrently)D) and (CPSC 365 (may be taken concurrently)D or MIS 365 (may be taken concurrently)D or MIS 265*D) (may be taken concurrently).
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Every Term

Enrollment limited to students with a semester level of Senior 1 or Senior 2.

MGMT 459 -  Sustainable Business Consulting  

In this course student teams engage in field-based consulting to analyze actual problem situations involving sustainability for regional businesses.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Thematic Thread(s): Innovation, Entrepreneurship, and Positive Change, Transfer Thread Completion Course

Enrollment limited to students with a semester level of Senior 1 or Senior 2.

MGMT 460 -  Training and Development  

Training and development as a human resource management function supporting organizational strategic planning including: training needs analysis, training program objectives, training methods, management and organization development methods, program evaluation and cost-benefit analysis, and training budgeting. Current trends in training and development will be covered including computer based training, competency based training and cross cultural training.

Prerequisite: MGMT 354D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 465 -  Management of Information Technology  

Management and specific technical concepts and techniques applied to the function of providing information technology services to the organization.

Prerequisite: MGMT 351D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 490 -  Independent Study  

In-depth reading and/or research with the guidance of a faculty member in an area selected by the student. Prerequisites: 12 credits in major courses, application, and permission of the instructor, departmental chairperson, and dean of the college where the study will be conducted. Independent Study courses give students the opportunity to pursue research and/or studies that are not part of the university's traditional course offerings. Students work one on one or in small groups with faculty guidance and are typically required to submit a final paper or project as determined by the supervising professor.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 495 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MGMT 498 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT Courses

MRKT 139 -  University Seminar  

University Seminar serves as the entry point to the Slippery Rock University general education program. With its strong faculty-student interaction, the course promotes intellectual inquiry, critical and creative thinking, and academic excellence. Through varied content, the course introduces students to academic discourse and information literacy while exploring topics such as diversity and inclusion and global awareness. This course will set students along the path to becoming engaged with issues and scholarship important to a 21st century education while they learn about themselves and their place in the world.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Enrollment limited to students with a semester level of Freshman 1 or Freshman 2.
Enrollment limited to students with the ROCK STUDIES STUDENT attribute.

MRKT 190 -  Experimental  

A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

MRKT 195 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

MRKT 198 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

MRKT 290 -  Experimental  

A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

MRKT 295 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

MRKT 298 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

MRKT 303 -  Issues in Global Business  

This course will focus on fundamental issues in the modern globalization of business. The topics covered will include the cultural environments in which business work, politics and law in global business, economic integration, global trade and investment, global finance, global operations and managing global businesses. A special emphasis will be placed on the challenges and opportunities presented to global businesses by the social, political and economic diversity encountered in the global marketplace.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Thematic Thread(s): Global Citizenship, International Business, Transfer Thread Completion Course

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 330 -  Principles of Marketing  

An analytical overview of market decision-making including product, pricing, place, and promotional strategies considering the heterogeneity and diversity of customers and markets with respect to their demographic, geographic, psychographic, cultural, and behavioral characteristics.

Credits: 3

Term(s) Typically Offered: Offered Every Term

Thematic Thread(s): Leadership Development, Transfer Thread Completion Course

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 331 -  Distribution Management  

Principles, methods and problems relating to wholesaling, retailing and physical distribution management.

Prerequisites: MRKT 230D or MRKT 330D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 332 -  Business Marketing  

A management perspective of the internal and external environments affecting the demand for industrial goods; marketing intelligence and control; and marketing strategy for product, service, channel, price, and promotional components.

Prerequisites: MRKT 330D or MRKT 230D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 333 -  Consumer Behavior  

The buying process with emphasis on economic, social, cultural and psychological determinants of consumer choice.

Prerequisites: MRKT 330D or MRKT 230D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall, Spring, & Summer

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 334 -  Advertising Management  

Management of advertising, including background, roles, planning, media strategy, message, testing, research, evaluation, and administration of advertising.

Prerequisites: MRKT 330D or MRKT 230D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 335 -  Retail Management  

Store location and layout, retail personnel management, merchandising policies and control, and marketing strategy.

Prerequisites: MRKT 330D or MRKT 230D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 336 -  Professional Selling  

Provides foundations of sales processes and management to prepare students for careers in selling or sales management.

Prerequisites: MRKT 330D or MRKT 230D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 338 -  E-Commerce  

The role, structure, organization, and use of the Internet as a channel of distribution to conduct electronic commerce.

Prerequisites: (MRKT 230D or MRKT 330D)
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 390 -  Experimental  

A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 395 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 398 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 430 -  Marketing Research  

Research methodology as a managerial tool used in problem solving and decision making in marketing.

Prerequisites: (MGMT 219D or BUSA 219D or ECON 219D) and (MRKT 330D or MRKT 230D)
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 431 -  Marketing Seminar  

Advanced topics in marketing with emphasis on the analysis and solution of marketing problems.

Prerequisites: MGMT 320D and MRKT 332D and MRKT 333D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall & Spring Terms

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 437 -  International Marketing  

The marketing issues of firms engaged in international business with emphasis on strategies for successful foreign market penetration.

Prerequisites: MRKT 330D or MRKT 230D
D Requires minimum grade of D.

Credits: 3

Term(s) Typically Offered: Offered Fall, Spring, & Summer

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 450 -  Internship  

Supervised placement, work, and research in selected public and private organizations.

Credits: 1-12

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 490 -  Independent Study  

In-depth reading and/or research with the guidance of a faculty member in an area selected by the student. Independent Study courses give students the opportunity to pursue research and/or studies that are not part of the university's traditional course offerings. Students work one on one or in small groups with faculty guidance and are typically required to submit a final paper or project as determined by the supervising professor.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 495 -  Workshop  

A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.

Credits: 1-6

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.

MRKT 498 -  Selected Topics  

A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.

Credits: 1-3

Term(s) Typically Offered: Offered as Needed

Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.