Academic Catalog 2020-2021

Slippery Rock University

Communication, Bachelor of Science (BS) - Concentration in Public Relations - Liberal Studies

Program Learning Outcomes

Communication - Public Relations, BS

  • Produce written communication tactics to communicate with various publics.
  • Employ social media, multimedia and graphic design technologies to communicate with publics.
  • Demonstrate the ability to develop a research-based strategic communication plan tailored to a specific target public.

Strategic Communication and Media Department, Overall

  • Writing competency: Students will demonstrate the ability to write and present messages clearly and effectively.
  • Context of the field: Students will understand the history, concepts, and principles of the field and critically apply these elements to current issues within the discipline.
  • Career readiness: Students will demonstrate proficiency in message production required for entry-level positions in the field.
  • Ethics and legal issues: Students will understand ethical and legal issues facing communicators in the 21st century.

Related Links

Communication - Public Relations, BS Program Page

Strategic Communication and Media Department Page

Professional Licensure/Certification Page

Curriculum Guide

GPA Requirement

Major GPA: 2.5 or higher
Overall GPA: 2.0 or higher

Summary*

Liberal Studies Requirements45-46
Other Basic Requirements0-3
Computer Competency0-3
Major/Concentration Requirements54
Electives21

* All undergraduate degree programs require a minimum of 120 credits.  Some courses meet multiple requirements, but are only counted once toward the 120 credit total required to graduate.

Liberal Studies Requirements

See Liberal Studies Guide for Goal and Enrichment choices

Goal Course Requirements
Basic Requirements
ENGL 102Critical Writing3
ENGL 104Critical Reading3
COMM 200Civil Discourse: Theory & Practice3
The Arts
Goal3
Global Community
Goal–Non-US3
Goal–Non-US3
Goal–US3
Human Institutions/Interpersonal Relationships
Goal3
Science, Technology & Math
Goal–Sci3
Goal–Sci3
Lab–Sci0-1
Goal–Math3
Challenges of the Modern Age
Goal3
Subtotal36-37
Enrichment Course Requirements
Select one of the following Enrichment Areas:9
Subtotal9
Total Hours45-46

Basic Math Requirement

Check with your adviser or a current degree audit report to see if you have been exempted from this course. The credit earned in this course will not be counted toward the 120 credit hour minimum needed to earn a degree.

Complete one of the following:0-3
Meet required minimum SAT or ACT math score OR
Beginning Algebra
Total Hours0-3

Computer Competency

Demonstrate "computer competency" by one of the following:0-3
Pass Computer Competency Exam OR
Select one of the following at SRU or another post-secondary institution:
Introduction to Computing for Liberal Arts
Computer Concepts
Introduction to Computing and Programming
Technology for Wellness
Total Hours0-3

Major/Concentration Requirements 

  • 27 major credits must be taken at SRU or PASSHE
  • 27 major credits must be taken at the 300 level or above
Core Requirements
COMM 110Communication Concepts 1,23
COMM 263Mass Media and Society 13
COMM 310Communication Research Methods 1,23
COMM 410Communication Law 1,23
COMM 497Senior Capstone Seminar 13
Subtotal15
Public Relations Emphasis
COMM 201Digital Imaging3
COMM 231Introduction to Public Relations and IMC 13
COMM 232Publication Production3
COMM 242Journalistic Writing 13
COMM 315Organizational Communication3
COMM 332Case Studies in Public Relations and Integrated Communications 13
COMM 333Writing for Public Relations and Integrated Marketing Communication 13
COMM 415Persuasion 13
or COMM 312 Argumentation
COMM 431PR and IMC Campaigns Capstone 13
Subtotal27
Message Production and Preparation
Select three courses of the following: 39
Photojournalism 1
Interactive Multimedia 1 1
Video Production 1
Interactive Multimedia 2 1
Social Media
Professional Presentation 1
Publication Production 1
Feature Journalism 1
New-Media Journalism 1
Required Business Course
MRKT 330Principles of Marketing 13
or MGMT 351 Organizational Behavior
Internship
COMM 450Internship 13
Total Hours57

Important Curriculum Guide Notes

This Curriculum Guide is provided to help SRU students and prospective students better understand their intended major curriculum. Enrolled SRU students should note that the My Rock Audit may place already-earned and/or in progress courses in different, yet valid, curriculum categories. Enrolled SRU students should use the My Rock Audit Report and materials and information provided by their faculty advisers to ensure accurate progress towards degree completion. The information on this guide is current as of the date listed. Students are responsible for curriculum requirements at the time of enrollment at the University.

PASSHE - Pennsylvania State System of Higher Education Institutions

COMMUNICATION - BS (2118)
Concentration in Public Relations (PUBR)
This program is effective as of Fall 2018.
Revised 07-2018