Academic Catalog 2020-2021

Slippery Rock University

Communication, Bachelor of Science (BS) - Concentration in Integrated Marketing Communication - Liberal Studies

Program Learning Outcomes

Communication - Integrated Marketing Communication, BS

  • Produce appropriately targeted media materials in a variety of formats.
  • Understand the role of public relations, advertising, and other promotional marketing tools in the integrated marketing communication mix.
  • Demonstrate the ability to develop a research-based strategic integrated marketing communication plan tailored to a designated consumer profile.

Strategic Communication and Media Department, Overall

  • Writing competency: Students will demonstrate the ability to write and present messages clearly and effectively.
  • Context of the field: Students will understand the history, concepts, and principles of the field and critically apply these elements to current issues within the discipline.
  • Career readiness: Students will demonstrate proficiency in message production required for entry-level positions in the field.
  • Ethics and legal issues: Students will understand ethical and legal issues facing communicators in the 21st century.

Related Links

Communication - Integrated Marketing Communication, BS Program Page

Strategic Communication and Media Department Page

Professional Licensure/Certification Page

Curriculum Guide

GPA Requirement

Major GPA: 2.5 or higher
Overall GPA: 2.0 or higher

Summary*

Liberal Studies Requirements45-46
Other Basic Requirements0-3
Computer Competency0-3
Major/Concentration Requirements57
Electives17

* All undergraduate degree programs require a minimum of 120 credits.  Some courses meet multiple requirements, but are only counted once toward the 120 credit total required to graduate.

Liberal Studies Requirements

See Liberal Studies Guide for Goal and Enrichment choices

Goal Course Requirements
Complete Goal requirements as indicated below
Basic Requirements
ENGL 102Critical Writing3
ENGL 104Critical Reading3
COMM 200Civil Discourse: Theory & Practice3
The Arts
Goal3
Global Community
Goal–Non-US3
Goal–Non-US3
Goal–US3
Human Institutions/Interpersonal Relationships
Goal3
Science, Technology & Math
Goal–Sci3
Goal–Sci3
Lab–Sci0-1
Goal–Math3
Challenges of the Modern Age
Goal3
Subtotal36-37
Enrichment Course Requirements
Select one of the following Enrichment Areas:9
Subtotal9
Total Hours45-46

Basic Math Requirement

Check with your adviser or a current degree audit report to see if you have been exempted from this course. The credit earned in this course will not be counted toward the 120 credit hour minimum needed to earn a degree.

Complete one of the following:0-3
Meet required minimum SAT or ACT math score OR
Beginning Algebra
Total Hours0-3

Computer Competency

Demonstrate "computer competency" by one of the following:0-3
Pass Computer Competency Exam OR
Select one of the following at SRU or another post-secondary institution:
Introduction to Computing for Liberal Arts
Computer Concepts
Introduction to Computing and Programming
Technology for Wellness
Total Hours0-3

Major/Concentration Requirements 

  • 29 major credits must be taken at SRU or PASSHE
  • 29 major credits must be taken at the 300 level or above
Core Requirements
COMM 110Communication Concepts 1,23
COMM 263Mass Media and Society 13
COMM 310Communication Research Methods 1,23
COMM 410Communication Law 1,23
COMM 497Senior Capstone Seminar 1,23
Subtotal15
IMC Requirements
COMM 231Introduction to Public Relations and IMC 13
COMM 256Message Preparation3
COMM 307Social Media3
COMM 332Case Studies in Public Relations and Integrated Communication 13
COMM 333Writing for Public Relations and Integrated Marketing Communication 1,23
COMM 364Brand Management3
COMM 407Social Media 2: Analytics and Strategies3
COMM 431PR and IMC Campaigns Capstone 13
MRKT 330Principles of Marketing 13
MRKT 333Consumer Behavior 13
MRKT 334Advertising Management 13
Subtotal33
Electives
Select six credits from the following:6
Principles of Creative Advertising
Introduction to Digital Design
Interactive Multimedia 1
Video Production
Publication Production
New-Media Journalism
Global Media
Advertising Production
Issues in Communication Technologies
E-Commerce
Subtotal6
Internship
COMM 450Internship 13
or MRKT 450 Internship
Total Hours57

Important Curriculum Guide Notes

This Curriculum Guide is provided to help SRU students and prospective students better understand their intended major curriculum. Enrolled SRU students should note that the My Rock Audit may place already-earned and/or in progress courses in different, yet valid, curriculum categories. Enrolled SRU students should use the My Rock Audit Report and materials and information provided by their faculty advisers to ensure accurate progress towards degree completion. The information on this guide is current as of the date listed. Students are responsible for curriculum requirements at the time of enrollment at the University.

PASSHE - Pennsylvania State System of Higher Education Institutions

COMMUNICATION - BS (2118)
Concentration in Integrated Marketing (IMRK)
This program is effective as of Fall 2020.
Revised 08.21.20
UCC 3.5.2020