Academic Catalog 2020-2021

Slippery Rock University

Communication, Bachelor of Science (BS) - Concentration in Advertising - Liberal Studies

Program Learning Outcomes

  • Writing competency: Students will demonstrate the ability to write and present messages clearly and effectively.
  • Context of the field: Students will understand the history, concepts, and principles of the field and critically apply these elements to current issues within the discipline.
  • Career readiness: Students will demonstrate proficiency in message production required for entry-level positions in the field.
  • Ethics and legal issues: Students will understand ethical and legal issues facing communicators in the 21st century.

Related Links

Communication - Advertising, BS Program Page

Strategic Communication and Media Department Page

Professional Licensure/Certification Page

Curriculum Guide

GPA Requirement

Major GPA: 2.5 or higher
Overall GPA: 2.0 or higher

Summary*

Liberal Studies Requirements45-46
Other Basic Requirements0-3
Computer Competency0-3
Major Requirements54
Electives21

* All undergraduate degree programs require a minimum of 120 credits.  Some courses meet multiple requirements, but are only counted once toward the 120 credit total required to graduate.

Liberal Studies Requirements

See Liberal Studies Guide for Goal and Enrichment choices

Goal Course Requirements
Basic Requirements
ENGL 102Critical Writing3
ENGL 104Critical Reading3
COMM 200Civil Discourse: Theory & Practice3
The Arts
Goal3
Global Community
Goal - Non-US3
Goal - Non-US3
Goal - US3
Human Institutions/Interpersonal Relationships
Goal3
Science, Technology & Math
Goal - Sci3
Goal - Sci3
Lab - Sci0-1
Goal - Math3
Challenges of the Modern Age
Goal3
Subtotal36-37
Enrichment Course Requirements
Select one cousre from three of the following Enrichment areas:9
Subtotal9
Total Hours45-46

Basic Math Requirement

Check with your adviser or a current degree audit report to see if you have been exempted from this course. The credit earned in this course will not be counted toward the 120 credit hour minimum needed to earn a degree.

Complete one of the following:0-3
Meet required minimum SAT or ACT math score OR
Beginning Algebra
Total Hours0-3

Computer Competency

Demonstrate "computer competency" by one of the following:0-3
Pass Computer Competency Exam OR
Select one of the following at SRU or another post-secondary institution:
Introduction to Computing for Liberal Arts
Computer Concepts
Introduction to Computing and Programming
Technology for Wellness
Total Hours0-3

Major Requirements

  • 27 major credits must be taken at SRU or PASSHE
  • 27 major credits must be taken at the 300 level or above
Communication Core
COMM 110Communication Concepts 1,23
COMM 263Mass Media and Society 1,23
COMM 310Communication Research Methods 1,23
COMM 410Communication Law 1,23
COMM 497Senior Capstone Seminar 1,23
Subtotal15
Advertising Requirements
COMM 115Visual Literacy 13
COMM 228Principles of Creative Advertising 13
COMM 235Introduction to Digital Design3
COMM 256Message Preparation 33
COMM 434Advertising Production 13
MRKT 333Consumer Behavior3
MRKT 334Advertising Management 13
COMM 453Media Project Management3
or COMM 464 Advertising Campaigns Capstone
Subtotal24
Electives
Select four of the following:12
Introduction to Digital Photography 1
Video Production 1
Publication Production 1
Brand Management 1
Digital Imaging 1
2-D Design 3
Intermediate Studio Graphic Design 3
Advanced Studio Graphic Design 3
Senior Studio Graphic Design 3
Consumer Behavior 3
Internship
COMM 450Internship 13
Total Hours54

Important Curriculum Guide Notes

This Curriculum Guide is provided to help SRU students and prospective students better understand their intended major curriculum. Enrolled SRU students should note that the My Rock Audit may place already-earned and/or in progress courses in different, yet valid, curriculum categories. Enrolled SRU students should use the My Rock Audit Report and materials and information provided by their faculty advisers to ensure accurate progress towards degree completion. The information on this guide is current as of the date listed. Students are responsible for curriculum requirements at the time of enrollment at the University.

PASSHE - Pennsylvania State System of Higher Education Institutions

COMMUNICATION - BS (2118)
Concentration in Advertising - (ADVR)
This program is effective as of Fall 2019.
Revision date: 5/2019
UCC 4.9.2019