Jul 18, 2019  
2018-2020 Undergraduate Catalog 
2018-2020 Undergraduate Catalog

Communication (BS) - Integrated Marketing Communication

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The program is an interdisciplinary program with the School of Business, housed in the Communication Department, to meet the growing demand for advertising and IMC among students and in the workplace. The program presents coursework in three areas of professional competency required for employment in IMC - advertising, public relations, and marketing. It intentionally includes writing-intensive coursework as well as High-Impact Practices through the curriculum including collaborative and individual assignments, undergraduate research, experience with issues of diversity, service learning, a capstone course and an internship. The program develops an integrated skill set among students with the opportunity to select an area of specialization in either publication design or new media, both strong employment tracks at the entry level, and the opportunity to develop a professional portfolio.


Requirements for the Major - Credits: 57

Students must earn a GPA of 2.5 in the major and a minimum grade of “C” in COMM 110, COMM 310 or MRKT 430, COMM 410, COMM 497

Specialization Area - Credits: 9

Choose either Publication Design Specialization or New Media Specialization.

Internship - Credits: 3

A minimum 3 credit internship is required.

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