School of Business
A student pursuing a bachelor of science in business administration degree can choose to major in marketing. The study of marketing involves the dynamic process by which persons and organizations strive to anticipate and satisfy consumers’ needs and wants. In a free enterprise system, this is accomplished through marketing research, product planning, pricing, promotion, and distribution.
The marketing student develops an understanding of the concepts, functions and institutions of marketing, an appreciation of the consumer orientation, the skills to analyze and the ability to formulate marketing policies. The marketing major is particularly relevant to the student planning a career in sales, advertising, consumer relations, merchandising, brand management, marketing management, marketing research, retailing services, purchasing, business logistics, small business operations, executive management, consulting, business education, or employment in certain government agencies as well as many non-profit organizations.