Sep 15, 2019  
2018-2020 Undergraduate Catalog 
    
2018-2020 Undergraduate Catalog
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COMM 415 - Persuasion


This course will familiarize students with the processes of persuasion, the relationship of persuasion to other forms of human communication, methods for studying persuasion, the theories of persuasion and ethical concerns about persuasion. The perspectives and tools developed in this course should enable the student to develop effective message strategies in work and personal situations.

Prerequisites & Notes
COMM 110, 200 minimum grade D, and COMM 110 minimum grade C.

Credits: 3



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