May 27, 2018  
2010-2012 Undergraduate Catalog 
    
2010-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 330 - Principles of Marketing


An analytical overview of market decision-making including product, pricing, place, and promotional strategies considering the heterogeneity and diversity of customers and markets with respect to their demographic, geographic, psychographic, cultural, and behavioral characteristics.

Credits: 3



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